{"id":14769,"date":"2011-07-06T13:10:32","date_gmt":"2011-07-06T11:10:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/samsung-promuje-lodowki-z-serii-grand-wideo\/"},"modified":"2011-07-06T13:10:32","modified_gmt":"2011-07-06T11:10:32","slug":"samsung-promuje-lodowki-z-serii-grand-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/samsung-promuje-lodowki-z-serii-grand-wideo.html","title":{"rendered":"Samsung promuje lod\u00f3wki z serii Grand (wideo)"},"content":{"rendered":"<p>Szeroko zakrojona kampania obejmie takie kana\u0142y komunikacyjne jak: ATL, BTL, online oraz PR.<\/p>\n<p>Wyr&oacute;\u017cnikiem nowej serii lod&oacute;wek ma by\u0107 technologia EcoSlim<sup>TM<\/sup>, dzi\u0119ki kt&oacute;rej mo\u017cliwe by\u0142o zaoferowanie nawet 50 litr&oacute;w wi\u0119cej przestrzeni na przechowywanie \u017cywno\u015bci, bez zwi\u0119kszania wymiar&oacute;w zewn\u0119trznych lod&oacute;wki. Dodatkowo nowe lod&oacute;wki Samsung zapewniaj\u0105 oszcz\u0119dno\u015b\u0107 do 60% energii.<\/p>\n<p>Kampania telewizyjna prowadzona b\u0119dzie w og&oacute;lnopolskich stacjach informacyjnych i w kana\u0142ach tematycznych (m.in. Polsat, TVN, TVP Sport, TVN 24, TVN Style, TVN Turbo).<\/p>\n<p>Dzia\u0142ania ATL obejmuj\u0105 r&oacute;wnie\u017c kampani\u0119 prasow\u0105. Reklamy pojawi\u0105 si\u0119 mi\u0119dzy innymi w magazynach lifestyle dla kobiet oraz prasie wn\u0119trzarskiej. Kampania online realizowana b\u0119dzie w jednym z najwi\u0119kszych portali informacyjnych, por&oacute;wnywarkach cenowych oraz w wyszukiwarce Google.<\/p>\n<p>W ramach dzia\u0142a\u0144 w punktach sprzeda\u017cy w wybranych sklepach pojawi\u0105 si\u0119 standy z materia\u0142ami POS oraz ekspozycje nawi\u0105zuj\u0105ce do kreacji kampanii.<\/p>\n<p>Za adaptacj\u0119 spotu telewizyjnego oraz przygotowanie key visual kampanii w prasie i internecie odpowiedzialna jest agencja Cheil Polska. Za dzia\u0142ania public relations odpowiada Euro RSCG Sensors. Media na potrzeby akcji zaplanowa\u0142 i zakupi\u0142 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Wi\u0119cej przestrzeni w Twojej lod&oacute;wce&#8221; Samsung rozpocz\u0105\u0142 kampani\u0119 lod&oacute;wek z serii Grand.","protected":false},"author":1,"featured_media":14770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-14769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=14769"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/14770"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=14769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=14769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=14769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}