{"id":147537,"date":"2015-02-10T12:41:03","date_gmt":"2015-02-10T12:41:03","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=147537"},"modified":"2015-04-08T13:26:48","modified_gmt":"2015-04-08T13:26:48","slug":"najbardziej-sugestywne-reklamy-spoleczne-galeria","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/inspiracje\/najbardziej-sugestywne-reklamy-spoleczne-galeria.html","title":{"rendered":"Najbardziej sugestywne reklamy spo\u0142eczne (galeria)"},"content":{"rendered":"<p>Dobrze zorganizowana kampania spo\u0142eczna powinna zmusza\u0107 do my\u015blenia i powodowa\u0107, \u017ceby nikt nie przeszed\u0142 obok niej oboj\u0119tnie. Czasem drastyczna, czasem zaskakuj\u0105ca &#8211; istotne jest to, \u017ceby zwraca\u0142a uwag\u0119 na wa\u017cne tematy oraz potrafi\u0142a trafi\u0107 do serc odbiorcy. <\/p>\n<p>Istnieje wiele kontrowersji co do okre\u015blenia zakresu zainteresowa\u0144 reklamy spo\u0142ecznej. Ci\u0119\u017cko jest te\u017c okre\u015bli\u0107 jej fatyczny wp\u0142yw, poniewa\u017c nie mo\u017cna zastosowa\u0107 w tym przypadku mierzalnych wska\u017anik\u00f3w tak jak w reklamie komercyjnej. Zach\u0119camy Was dzi\u015b do spojrzenia na galeri\u0119 kampanii spo\u0142ecznych, kt\u00f3re wed\u0142ug nas wyr\u00f3\u017cnia\u0142y si\u0119 na tle pozosta\u0142ych pomys\u0142\u00f3w. <\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne.jpg\" alt=\"mediarun-com-kampanie-spoleczne\" width=\"970\" height=\"695\" class=\"alignnone size-full wp-image-147546\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-1.jpg\"><img decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-1.jpg\" alt=\"mediarun-com-kampanie-spoleczne (1)\" width=\"970\" height=\"608\" class=\"alignnone size-full wp-image-147547\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-2.jpg\"><img decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-2.jpg\" alt=\"mediarun-com-kampanie-spoleczne (2)\" width=\"970\" height=\"1386\" class=\"alignnone size-full wp-image-147548\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-2.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-2-490x700.jpg 490w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-3.jpg\" alt=\"mediarun-com-kampanie-spoleczne (3)\" width=\"970\" height=\"678\" class=\"alignnone size-full wp-image-147550\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-4.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-4.jpg\" alt=\"mediarun-com-kampanie-spoleczne (4)\" width=\"970\" height=\"1254\" class=\"alignnone size-full wp-image-147549\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-4.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-4-542x700.jpg 542w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-5.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-5.jpg\" alt=\"mediarun-com-kampanie-spoleczne (5)\" width=\"970\" height=\"1454\" class=\"alignnone size-full wp-image-147551\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-5.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-5-467x700.jpg 467w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-6.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-6.jpg\" alt=\"mediarun-com-kampanie-spoleczne (6)\" width=\"970\" height=\"1424\" class=\"alignnone size-full wp-image-147552\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-6.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-6-477x700.jpg 477w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-7.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-7.jpg\" alt=\"mediarun-com-kampanie-spoleczne (7)\" width=\"970\" height=\"707\" class=\"alignnone size-full wp-image-147553\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-8.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-8.jpg\" alt=\"mediarun-com-kampanie-spoleczne (8)\" width=\"970\" height=\"691\" class=\"alignnone size-full wp-image-147554\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-9.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-9.jpg\" alt=\"mediarun-com-kampanie-spoleczne (9)\" width=\"970\" height=\"1382\" class=\"alignnone size-full wp-image-147555\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-10.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-10.jpg\" alt=\"mediarun-com-kampanie-spoleczne (10)\" width=\"970\" height=\"691\" class=\"alignnone size-full wp-image-147556\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-11.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-11.jpg\" alt=\"mediarun-com-kampanie-spoleczne (11)\" width=\"970\" height=\"1199\" class=\"alignnone size-full wp-image-147557\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-11.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-11-566x700.jpg 566w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-12.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-12.jpg\" alt=\"mediarun-com-kampanie-spoleczne (12)\" width=\"970\" height=\"668\" class=\"alignnone size-full wp-image-147558\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-13.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-13.jpg\" alt=\"mediarun-com-kampanie-spoleczne (13)\" width=\"970\" height=\"1371\" class=\"alignnone size-full wp-image-147559\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-13.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-13-495x700.jpg 495w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-14.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-14.jpg\" alt=\"mediarun-com-kampanie-spoleczne (14)\" width=\"970\" height=\"726\" class=\"alignnone size-full wp-image-147560\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-15.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-15.jpg\" alt=\"mediarun-com-kampanie-spoleczne (15)\" width=\"970\" height=\"1270\" class=\"alignnone size-full wp-image-147561\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-15.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-15-535x700.jpg 535w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-16.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-16.jpg\" alt=\"mediarun-com-kampanie-spoleczne (16)\" width=\"970\" height=\"1292\" class=\"alignnone size-full wp-image-147562\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-16.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-16-525x700.jpg 525w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-17.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-17.jpg\" alt=\"mediarun-com-kampanie-spoleczne (17)\" width=\"970\" height=\"1292\" class=\"alignnone size-full wp-image-147563\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-17.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-17-525x700.jpg 525w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-18.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-18.jpeg\" alt=\"mediarun-com-kampanie-spoleczne (18)\" width=\"970\" height=\"609\" class=\"alignnone size-full wp-image-147564\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-19.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-19.jpg\" alt=\"mediarun-com-kampanie-spoleczne (19)\" width=\"970\" height=\"675\" class=\"alignnone size-full wp-image-147565\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-20.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-20.jpg\" alt=\"mediarun-com-kampanie-spoleczne (20)\" width=\"970\" height=\"685\" class=\"alignnone size-full wp-image-147566\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-21.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-21.jpg\" alt=\"48107- Text and Drive Eagles50.indd\" width=\"970\" height=\"1289\" class=\"alignnone size-full wp-image-147567\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-21.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-21-527x700.jpg 527w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-22.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-22.jpg\" alt=\"mediarun-com-kampanie-spoleczne (22)\" width=\"970\" height=\"1986\" class=\"alignnone size-full wp-image-147568\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-22.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-22-342x700.jpg 342w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-23.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-23.jpg\" alt=\"mediarun-com-kampanie-spoleczne (23)\" width=\"970\" height=\"1346\" class=\"alignnone size-full wp-image-147569\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-23.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-23-505x700.jpg 505w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-24.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-24.jpg\" alt=\"mediarun-com-kampanie-spoleczne (24)\" width=\"970\" height=\"1346\" class=\"alignnone size-full wp-image-147570\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-24.jpg 605w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-kampanie-spoleczne-24-504x700.jpg 504w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p>http:\/\/elefantegrafico.com<\/p>\n","protected":false},"excerpt":{"rendered":"Zadaniem reklam jest oddzia\u0142ywanie na klienta tak, \u017ceby zdecydowa\u0142 si\u0119 na zakup produkt\u00f3w lub us\u0142ug. Jednak w \u015bwiecie istniej\u0105 organizacje, kt\u00f3re poprzez przekaz reklamowy chc\u0105 przekaza\u0107 istotne tre\u015bci, wskaza\u0107 wa\u017cne sprawy lub obudzi\u0107 w ludziach \u015bwiadomo\u015b\u0107 &#8211; z tych powod\u00f3w powstaj\u0105 kampanie spo\u0142eczne.","protected":false},"author":1,"featured_media":147637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1],"tags":[3142,600,200,5315],"class_list":{"0":"post-147537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inspiracje","8":"tag-inspiracje","9":"tag-kampania-spoleczna","10":"tag-reklama","11":"tag-social-ad","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/147537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=147537"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/147537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/147637"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=147537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=147537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=147537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}