{"id":147153,"date":"2015-02-03T12:07:50","date_gmt":"2015-02-03T12:07:50","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=147153"},"modified":"2015-04-08T13:27:07","modified_gmt":"2015-04-08T13:27:07","slug":"jak-poznan-budowal-swoja-marke-w-2014-roku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jak-poznan-budowal-swoja-marke-w-2014-roku.html","title":{"rendered":"Jak Pozna\u0144 budowa\u0142 swoj\u0105 mark\u0119 w 2014 roku?"},"content":{"rendered":"<p>Od 2009 roku Miasto Pozna\u0144 systematycznie wdra\u017ca zmiany i podejmuje dzia\u0142ania maj\u0105ce na celu osi\u0105gni\u0119cie strategicznych cel\u00f3w okre\u015blonych w dokumencie Strategia Promocji Marki Pozna\u0144. &#8222;Z konsekwencj\u0105 realizujemy projekty flagowe jak np. kampania Akademicki Pozna\u0144 czy Konsorcjum Marki Pozna\u0144, ale dostosowujemy si\u0119 tak\u017ce do wymog\u00f3w wsp\u00f3\u0142czesnego \u015bwiata i w swoich dzia\u0142aniach wykorzystujemy nowe formy komunikacji np. blogi&#8221; \u2013 t\u0142umaczy \u0141ukasz Go\u017adzior, dyrektor Biura Promocji Miasta.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-poznan-on-ice.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-poznan-on-ice.jpg\" alt=\"IX Miedzynarodowy Festiwal Rzezby Lodowej\" width=\"1200\" height=\"800\" class=\"alignnone size-full wp-image-147157\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-poznan-on-ice.jpg 1200w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-poznan-on-ice-600x400.jpg 600w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-poznan-on-ice-1050x700.jpg 1050w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-poznan-on-ice-300x200.jpg 300w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-poznan-on-ice-360x240.jpg 360w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>2014 rok to przede wszystkim kampania promuj\u0105ca otwarcie Bramy Poznania, kampania skierowana do maturzyst\u00f3w \u2013 Zaskakuj\u0105co-Przyci\u0105gaj\u0105cy Pozna\u0144 czy dzia\u0142ania prezentuj\u0105ce turystyczny i biznesowy potencja\u0142 stolicy Wielkopolski jak np. projekt Innovation Teleport z wykorzystaniem  rozszerzonej rzeczywisto\u015bci i techniki skanowania w 3D.  <\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-brama-poznania.jpg\"><img decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/mediarun-com-brama-poznania.jpg\" alt=\"mediarun-com-brama-poznania\" width=\"1200\" height=\"798\" class=\"alignnone size-full wp-image-147155\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-brama-poznania.jpg 1200w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-brama-poznania-600x400.jpg 600w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-brama-poznania-1053x700.jpg 1053w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-brama-poznania-300x200.jpg 300w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/mediarun-com-brama-poznania-360x240.jpg 360w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><strong>Oto film, b\u0119d\u0105cy podsumowaniem dzia\u0142a\u0144 promocyjnych Miasta Poznania w 2014 r:<br \/>\n<\/strong><\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/rcmUzS0qFOI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Blisko 10 r\u00f3\u017cnych kampanii promocyjnych, dziesi\u0105tki wizyt studyjnych, niestandardowe projekty z blogerami, rozw\u00f3j Konsorcjum Marki Pozna\u0144 oraz organizacja szeregu spektakularnych wydarze\u0144. Tak w 2014 r. Miasto Pozna\u0144 budowa\u0142o mark\u0119 miejsca.","protected":false},"author":1,"featured_media":147158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[3246,5188,5189,897,200],"class_list":{"0":"post-147153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-kampania","9":"tag-marka-poznan","10":"tag-marketing-miejsc","11":"tag-poznan","12":"tag-reklama","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/147153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=147153"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/147153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/147158"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=147153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=147153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=147153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}