{"id":146974,"date":"2015-01-30T08:53:07","date_gmt":"2015-01-30T08:53:07","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=146974"},"modified":"2015-01-30T15:09:01","modified_gmt":"2015-01-30T15:09:01","slug":"k2-w-pierwszej-realizacji-dla-marki-durex","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/k2-w-pierwszej-realizacji-dla-marki-durex.html","title":{"rendered":"K2 w pierwszej realizacji dla marki DUREX"},"content":{"rendered":"<p>Kampania oparta jest o mechanizm generuj\u0105cy wiersze na podstawie zbioru r\u00f3\u017cnych cech i fakt\u00f3w dotycz\u0105cych partner\u00f3w. Jej sercem jest <a href=\"http:\/\/performaxintense.durexmowi.pl\/\" target=\"_blank\" rel=\"noopener\">strona<\/a>. Zabawa odnosi si\u0119 do naturalnych r\u00f3\u017cnic pomi\u0119dzy partnerami. Zar\u00f3wno m\u0119\u017cczy\u017ani, jak i kobiety maj\u0105 swoje upodobania i potrzeby, a blisko\u015b\u0107 i lepsze doznania w zwi\u0105zku bior\u0105 si\u0119 z wzajemnego zrozumienia i dopasowania. <\/p>\n<p>Zaproponowany mechanizm generuje wiersze, na podstawie udzielonych przez partner\u00f3w odpowiedzi na pytanie co ich kr\u0119ci. Pointa w wierszach sugeru-je, \u017ce te drobne r\u00f3\u017cnice nie s\u0105 wa\u017cne, bo jest Durex Performax Intense, kt\u00f3ry pozwoli si\u0119 zgra\u0107 i m\u00f3wi\u0105c og\u00f3lnie \u2013 \u201edoj\u015b\u0107 wsp\u00f3lnie\u201d.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-quiz.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-quiz.jpg\" alt=\"mediarun-com-k2-durex-quiz\" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-146979\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-quiz.jpg 1920w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-quiz-1200x675.jpg 1200w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-quiz-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-app.jpg\"><img decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-app.jpg\" alt=\"mediarun-com-k2-durex-app\" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-146980\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-app.jpg 1920w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-app-1200x675.jpg 1200w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/01\/mediarun-com-k2-durex-app-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>***<\/p>\n<p><b>K2 (www.k2.pl)<\/b> jest najwi\u0119ksz\u0105 agencj\u0105 interaktywn\u0105 w Polsce. Tworzy kampanie, kt\u00f3re anga\u017cuj\u0105 we wszystkich mediach. Wdra\u017ca projekty, gdzie Internet, Mobile czy Social to nie dodatek, a serce dzia\u0142a\u0144 marketingowych. Od 18 lat zmienia nowe pomys\u0142y i technologie w konkretne rezultaty biznesowe dla swoich Klient\u00f3w, w\u015br\u00f3d kt\u00f3rych s\u0105 takie marki, jak: Coca-Cola, Carrefour Polska, Grupa PZU, PKO BP, Polpharma, Heineken, Desperados, IKEA, L\u2019Or\u00e9al, Orlen, Pracuj, Volkswagen czy Volvo. <\/p>\n","protected":false},"excerpt":{"rendered":"Agencja K2 prowadzi dwumiesi\u0119czn\u0105 kampani\u0119 kreatywn\u0105 marki Durex pod has\u0142em: \u201eDojd\u017acie wsp\u00f3lnie\u201d, promuj\u0105c\u0105 prezerwatywy Durex Performax Intense. Kampania jest rezultatem wygranego przez K2 przetargu w grudniu 2014 roku. Akcja potrwa do ko\u0144ca lutego.","protected":false},"author":1,"featured_media":146981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[4342,487,48,3246,200],"class_list":{"0":"post-146974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-agencja-k2","9":"tag-durex","10":"tag-k2","11":"tag-kampania","12":"tag-reklama","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/146974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=146974"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/146974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/146981"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=146974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=146974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=146974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}