{"id":14463,"date":"2011-07-14T23:13:25","date_gmt":"2011-07-14T21:13:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-dove\/"},"modified":"2011-07-14T23:13:25","modified_gmt":"2011-07-14T21:13:25","slug":"iq-marketing-dla-marki-dove","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-marketing-dla-marki-dove.html","title":{"rendered":"IQ Marketing dla marki Dove"},"content":{"rendered":"

Za kreacj\u0119 i realizacj\u0119 kampanii promocyjnej odpowiada agencja IQ Marketing.<\/p>\n

Aby wzi\u0105\u0107 udzia\u0142 w promocji nale\u017cy kupi\u0107 dwa produkty do piel\u0119gnacji w\u0142osów Dove, nast\u0119pnie zarejestrowa\u0107 si\u0119 na stronie www.slonecznepogotowiedove.pl<\/a> lub wys\u0142a\u0107 sms-a z odpowiednim has\u0142em. W promocji do wygrania s\u0105 2 samochody marki Fiat 500 Cabrio oraz 62 sztuki w\u0142oskich markowych okularów. Co miesi\u0105c odbywa si\u0119 losowanie jednego z dwóch samochodów, a codziennie losowanie jednej pary okularów.<\/p>\n

W ramach komunikacji promocji IQ Marketing przygotowa\u0142a kreacj\u0119 kampanii prasowej (min. Twój Styl, Avanti, Naj, \u015awiat Kobiety, Wysokie Obcasy, Show, Viva, Pani), materia\u0142y POS, stron\u0119 www, oraz dokr\u0119tk\u0119 do spotu telewizyjnego.<\/p>\n

Za kreacj\u0119 kampanii prasowej, internetowej oraz dokr\u0119tki do spotu TV odpowiedzialna jest Big Idea – dzia\u0142 ATL agencji IQ Marketing, a za rozplanowanie mediów – Media Direction OMD.<\/p>\n

Akcja promocyjna trwa od 1 lipca 2011 do 31 sierpnia 2011 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em „Pogotowie S\u0142oneczne Dove” Unilever rozpocz\u0105\u0142 promocj\u0119 produktów Dove do piel\u0119gnacji w\u0142osów.","protected":false},"author":1,"featured_media":14464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[353,853,906,1076],"class_list":{"0":"post-14463","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-dove","9":"tag-iq-marketing","10":"tag-media-direction-omd","11":"tag-unilever","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=14463"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/14464"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=14463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=14463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=14463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}