{"id":143534,"date":"2014-12-19T12:07:00","date_gmt":"2014-12-19T11:07:00","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=143534"},"modified":"2015-01-13T23:04:48","modified_gmt":"2015-01-13T23:04:48","slug":"k2-i-lowe-media-swiatecznie-wspieraja-decathlon","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/k2-i-lowe-media-swiatecznie-wspieraja-decathlon.html","title":{"rendered":"K2 i LOWE Media \u015bwi\u0105tecznie wspieraj\u0105 Decathlon"},"content":{"rendered":"<p>Dzia\u0142ania oparte s\u0105 o format kreatywny pod has\u0142em: \u201eThe Cathlons\u201d. The Cathlons to dru\u017cyny codziennych sportowc\u00f3w, znanych z osiedlowych boisk, szkolnych hal sportowych, lokalnych \u015bcie\u017cek. Dru\u017cyny sk\u0142adaj\u0105ce si\u0119 z samych najwi\u0119kszych&#8230; wielbicieli sportu, kt\u00f3rzy spotykaj\u0105 si\u0119, aby si\u0119 razem porusza\u0107. To ludzie, kt\u00f3rzy sportem si\u0119 bawi\u0105 i dla kt\u00f3rych sport jest sposobem bycia z innymi lub z samym sob\u0105. Decathlon wspiera i kibicuje takim sportowcom.<\/p>\n<p>Spot, oparty o t\u0119 koncepcj\u0119, dost\u0119pny jest pod <a title=\"linkiem\" href=\"http:\/\/youtu.be\/MS-HqY_Ogm4\" target=\"_blank\" rel=\"noopener\">linkiem<\/a>.<\/p>\n<p>W spocie pojawia si\u0119 piosenka \u201eZ poradnika m\u0142odego zielarza\u201d znana z \u201ePodr\u00f3\u017cy Pana Kleksa\u201d.<br \/>\nKampania telewizyjna wspierana jest dzia\u0142aniami outdoorowymi oraz kampani\u0105 online. Dzia\u0142ania mediowe prowadzi dom mediowy LOWE Media.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/12\/Decathlon_Swieta_HD_30sek_MOV_YUV-0-00-05-24.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-143535\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/12\/Decathlon_Swieta_HD_30sek_MOV_YUV-0-00-05-24.png\" alt=\"Decathlon_Swieta_HD_30sek_MOV_YUV (0-00-05-24)\" width=\"800\" height=\"450\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/12\/Decathlon_Swieta_HD_30sek_MOV_YUV-0-00-19-04.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-143536\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/12\/Decathlon_Swieta_HD_30sek_MOV_YUV-0-00-19-04.png\" alt=\"Decathlon_Swieta_HD_30sek_MOV_YUV (0-00-19-04)\" width=\"800\" height=\"450\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/12\/Decathlon_Swieta_HD_30sek_MOV_YUV-0-00-23-19.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-143537\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/12\/Decathlon_Swieta_HD_30sek_MOV_YUV-0-00-23-19.png\" alt=\"Decathlon_Swieta_HD_30sek_MOV_YUV (0-00-23-19)\" width=\"800\" height=\"450\" title=\"\"><\/a><\/p>\n<p>To pierwsza realizacja agencji K2 dla Decathlon. Firmy rozwa\u017caj\u0105 prowadzenie dalszych wsp\u00f3lnych dzia\u0142a\u0144 w 2015 roku.<\/p>\n<p>***<\/p>\n<p>K2 (www.k2.pl) jest najbardziej interaktywn\u0105 agencj\u0105 w Polsce. Tworzy kampanie, kt\u00f3re anga\u017cuj\u0105 we wszystkich mediach. Wdra\u017ca projekty, gdzie Internet, Mobile czy Social to nie dodatek, a serce dzia\u0142a\u0144 marketingowych. Od 17 lat zmienia nowe pomys\u0142y i technologie w konkretne rezultaty biznesowe dla swoich Klient\u00f3w, w\u015br\u00f3d kt\u00f3rych s\u0105 takie marki, jak: Coca-Cola, Carrefour Polska, Grupa PZU, PKO BP, Polpharma, Heineken, Desperados, IKEA, L\u2019Or\u00e9al, Orlen, Pracuj, Volkswag`en czy Volvo.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja K2, w ramach wygranego przetargu, przygotowa\u0142a komunikacj\u0119 \u015bwi\u0105teczn\u0105 dla firmy Decathlon. Dzia\u0142ania wystartowa\u0142y 5 grudnia i potrwaj\u0105 do \u015bwi\u0105t. Jest to pierwszy w historii spot TV zrealizowany w ca\u0142o\u015bci przez polski oddzia\u0142 firmy.","protected":false},"author":1,"featured_media":143539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[723,48,108,200],"class_list":{"0":"post-143534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-decathlon","9":"tag-k2","10":"tag-lowe-media","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/143534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=143534"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/143534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/143539"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=143534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=143534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=143534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}