{"id":143412,"date":"2014-12-17T08:10:15","date_gmt":"2014-12-17T07:10:15","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=143412"},"modified":"2015-01-14T08:49:39","modified_gmt":"2015-01-14T08:49:39","slug":"e-sklepy-pod-ostrzalem-negatywnych-wpisow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/e-commerce\/e-sklepy-pod-ostrzalem-negatywnych-wpisow.html","title":{"rendered":"E-sklepy pod ostrza\u0142em negatywnych wpis\u00f3w"},"content":{"rendered":"<p>Ponad 36 proc. konsument\u00f3w przyznaje, \u017ce gdy nie jest zadowolona z us\u0142ug e-sklepu wystawia mu w internecie negatywn\u0105 opini\u0119 i odradza tam zakupy \u2013 wynika z badania serwisu Opineo.pl.<\/p>\n<p>Takie komentarze w sieci zwykle s\u0105 nasycone emocjami i bardziej ni\u017c same s\u0142owa przemawiaj\u0105 do wyobra\u017ani internaut\u00f3w, a to ju\u017c prosta droga do utraty klient\u00f3w i spadku liczby transakcji. Wg badania Opineo.pl a\u017c 3\/4 konsument\u00f3w pod wp\u0142ywem negatywnych opinii zrezygnowa\u0142o z zakup\u00f3w w e-sklepie.<\/p>\n<p>A szacunki fundacji Obserwatorium Zarz\u0105dzania wskazuj\u0105, \u017ce polskich przedsi\u0119biorc\u00f3w mo\u017ce to kosztowa\u0107 nawet 5,2 mld z\u0142 rocznie.<\/p>\n<p>Warto wi\u0119c dba\u0107 o budowanie dobrych relacji z klientami, a nie sprzyja temu utrudniony kontakt ze sprzedawc\u0105, braki w obs\u0142udze, z\u0142a jako\u015b\u0107 towaru, op\u00f3\u017anienia w wysy\u0142ce czy problemy z reklamacj\u0105 \u2013 wylicza &#8222;PB&#8221;.<\/p>\n<p>A na li\u015bcie najwi\u0119kszych grzech\u00f3w e-sprzedawc\u00f3w przygotowanej przez Opineo.pl s\u0105 te\u017c: sprzeda\u017c podr\u00f3bek, niezgodno\u015b\u0107 towaru z opisem, anulowanie zam\u00f3wienia, brak mo\u017cliwo\u015bci wyboru kuriera czy niedotrzymywanie s\u0142owa.<\/p>\n<p>\u0179r\u00f3d\u0142o: PAP<\/p>\n","protected":false},"excerpt":{"rendered":"Internetowe sklepy s\u0142ono p\u0142ac\u0105 za krytyczne komentarze publikowane w sieci. Cen\u0105 jest utrata klient\u00f3w \u2013 pisze &#8222;Puls Biznesu&#8221;.","protected":false},"author":1,"featured_media":143413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4633],"tags":[337,4775,4774],"class_list":{"0":"post-143412","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"tag-e-commerce","9":"tag-fundacja-obserwatorium-zarzadzania","10":"tag-opineo-pl","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/143412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=143412"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/143412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/143413"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=143412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=143412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=143412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}