{"id":143375,"date":"2014-12-17T11:20:45","date_gmt":"2014-12-17T11:20:45","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&p=143375"},"modified":"2015-01-16T10:11:01","modified_gmt":"2015-01-16T10:11:01","slug":"polska-wodka-podbija-hollywood","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/polska-wodka-podbija-hollywood.html","title":{"rendered":"Polska w\u00f3dka podbija Hollywood"},"content":{"rendered":"

Agent 007 w 24. filmie z serii porzuci Heinekena, kt\u00f3rym raczy\u0142 si\u0119 w „Skyfall”. Sony Pictures okre\u015bla partnerstwo z producentem Belvedere jako „idealne dopasowanie”.<\/p>\n

– Lu\u017ane podej\u015bcie i stylowe wyrafinowanie Jamesa Bonda zawsze sz\u0142y w parze z jego wyborem w\u00f3dki do martini – og\u0142osi\u0142 rzecznik Sony.<\/p>\n

Umowa uwzgl\u0119dnia m.in. pokazanie logo alkoholu w filmie „Spectre”. <\/span> Na razie szczeg\u00f3\u0142y tego product placementu nie s\u0105 jeszcze znane. Opr\u00f3cz samej ekspozycji w filmie, Sony i Belvedere planuj\u0105 wsp\u00f3lne kampanie reklamowe, dwa rodzaje limitowanych edycji butelek z motywem 007 oraz promocj\u0119 drinka nazwanego Belvedere Spectre Martini w nocnych klubach.<\/p>\n

\u0179r\u00f3d\u0142o: Onet Biznes<\/p>\n","protected":false},"excerpt":{"rendered":"Produkowana w \u017byrardowie w\u00f3dka Belvedere zosta\u0142a oficjalnym alkoholem Jamesa Bonda w „Spectre”","protected":false},"author":6,"featured_media":143420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[4608,2595,2435,4778,3624],"class_list":{"0":"post-143375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-belvedere","9":"tag-hollywood","10":"tag-product-placement","11":"tag-sony-pictures","12":"tag-wodka","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/143375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=143375"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/143375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/143420"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=143375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=143375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=143375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}