{"id":143263,"date":"2014-12-12T07:41:45","date_gmt":"2014-12-12T06:41:45","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=143263"},"modified":"2015-01-14T12:17:21","modified_gmt":"2015-01-14T12:17:21","slug":"marka-polska-warta-602-mld-dolarow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/marka-polska-warta-602-mld-dolarow.html","title":{"rendered":"Marka \u201ePolska\u201d warta 602 mld dolar\u00f3w"},"content":{"rendered":"<p>Na czele rankingu prezentuj\u0105cego warto\u015b\u0107 kraj\u00f3w jako marek znajduj\u0105 si\u0119, z najwy\u017csz\u0105 warto\u015bci\u0105 liczon\u0105 w bilionach dolar\u00f3w, USA, Chiny i Niemcy. Na ko\u0144cu s\u0105 Zambia, Albania i Jamajka.<\/p>\n<p>Polska otrzyma\u0142a rating A, czytamy w raporcie. Pierwsze miejsce w rankingu utrzyma\u0142y USA &#8211; marka tego pa\u0144stwa wyceniona zosta\u0142a na 19.261 mld dol. (rating: AA+), za\u015b kolejne miejsca zaj\u0119\u0142y: Chiny (6.352 mld dol., AA-) oraz Niemcy (4.357 mld dol., AA+). Spo\u015br\u00f3d pa\u0144stw naszej cz\u0119\u015bci Europy, najwy\u017cej uplasowa\u0142a si\u0119 Rosja &#8211; pozycja 12., z mark\u0105 wycenion\u0105 na 1.167 mld dol. (rating: BBB).<\/p>\n<p>Polska ma w rankingu stabiln\u0105 pozycj\u0119. Bezpo\u015brednio przed nami s\u0105 z du\u017c\u0105 przewag\u0105 Szwecja, Hiszpania i Turcja, ale zdecydowanie wyprzedzamy takie tuzy, jak Austria, Arabia Saudyjska i Singapur.<\/p>\n<p>W raporcie uwzgl\u0119dniono 100 kraj\u00f3w.<\/p>\n<p>\u0179r\u00f3d\u0142o: PAP<\/p>\n","protected":false},"excerpt":{"rendered":"20. miejsce zaj\u0119\u0142a marka \u201ePolska\u201d w rankingu BrandFinance Nation Brand. W ci\u0105gu roku jej warto\u015b\u0107 wzros\u0142a o 105 mld dolar\u00f3w do 602 mld dolar\u00f3w, czyli o 21 proc.","protected":false},"author":1,"featured_media":143264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[4594,3151,4846,314],"class_list":{"0":"post-143263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-brandfinance-nation-brand","9":"tag-branding-2","10":"tag-marka-polska","11":"tag-pap","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/143263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=143263"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/143263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/143264"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=143263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=143263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=143263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}