{"id":141889,"date":"2014-10-02T07:06:08","date_gmt":"2014-10-02T07:06:08","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=141889"},"modified":"2015-04-08T13:32:20","modified_gmt":"2015-04-08T13:32:20","slug":"nowa-kampania-firmy-polmlek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/nowa-kampania-firmy-polmlek.html","title":{"rendered":"Agencja S4 i Starcom w kampanii dla Polmlek"},"content":{"rendered":"<p>Spot 30\u201d i 15\u201d b\u0119dzie emitowany w og\u00f3lnopolskich stacjach telewizyjnych: TVN, Polsat, TVP1, TVP2 oraz stacjach tematycznych TVN, Polsat, TVP i TV4. Has\u0142em kampanii jest \u201eMleko \u0141AGODNE dla ka\u017cdego, bez wyj\u0105tku!\u201d Spoty maj\u0105 podkre\u015bla\u0107 zalety produktu jakimi s\u0105: obni\u017cona o 80% warto\u015b\u0107 laktozy, lekkostrawno\u015b\u0107, naturalnie s\u0142odki smak oraz warto\u015bci od\u017cywcze zwyk\u0142ego mleka. <\/p>\n<p>Za kreacj\u0119 spot\u00f3w reklamowych oraz key visuala odpowiedzialna jest krakowska agencja S4. Planowanie i zakup medi\u00f3w powierzony zosta\u0142 agencji Starcom.<\/p>\n<p>Kampania telewizyjna potrwa 5 tygodni i b\u0119dzie wspierana reklam\u0105 w prasie bran\u017cowej, internetem, animacjami oraz degustacjami w nowoczesnym kanale sprzeda\u017cy. Projekt jest cz\u0119\u015bci\u0105 realizowanego przez firm\u0119 Polmlek rebrandingu oraz systematyzowania portfolio Grupy. <\/p>\n<p>Prezentowane w spocie logo Polmlek zosta\u0142o mark\u0105 parasolow\u0105 i docelowo ma zast\u0105pi\u0107 marki lokalne dzia\u0142aj\u0105ce w obr\u0119bie Grupy Polmlek.<\/p>\n","protected":false},"excerpt":{"rendered":"Od 1 pa\u017adziernika startuje intensywna kampania telewizyjna mleka \u0141AGODNE firmy Polmlek. Kampania ma charakter informacyjny a jej celem jest przedstawienie kluczowych benefit\u00f3w produktu.","protected":false},"author":1,"featured_media":141890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[4319,97,3401,1014,377,949,98,558,610],"class_list":{"0":"post-141889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-polmlek","9":"tag-polsat","10":"tag-przetargi","11":"tag-s4","12":"tag-starcom","13":"tag-tv4","14":"tag-tvn","15":"tag-tvp1","16":"tag-tvp2","17":"cs-entry","18":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/141889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=141889"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/141889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/141890"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=141889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=141889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=141889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}