{"id":141411,"date":"2014-09-06T09:51:14","date_gmt":"2014-09-06T07:51:14","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=141411"},"modified":"2014-09-10T19:57:56","modified_gmt":"2014-09-10T17:57:56","slug":"znamy-zwyciezce-przetargu-dla-wwf-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/znamy-zwyciezce-przetargu-dla-wwf-polska.html","title":{"rendered":"Znamy zwyci\u0119zc\u0119 przetargu dla WWF POLSKA"},"content":{"rendered":"<p>Zwyci\u0119zc\u0105 przetargu zosta\u0142 dom mediowy Starcom, kt\u00f3rego oferta okaza\u0142a si\u0119 lepsza od ofert agencji Universal McCann, Media Group i Media Concept. W ostatnim czasie Fundacja wsp\u00f3\u0142pracowa\u0142a z domami mediowymi Lowe Media i Universal McCann.<\/p>\n<p>Procedury przetargowe dotyczy\u0142y kampanii direct response w telewizji, kt\u00f3rych celem jest pozyskiwanie funduszy od darczy\u0144c\u00f3w. W wyborze agencji w Polsce pomaga\u0142a angielska agencja DTV Group, wyspecjalizowana w kreowaniu, optymalizacji, planowaniu i zakupie medi\u00f3w kampanii direct response dla sieci WWF.<\/p>\n<p>&#8222;Wybieraj\u0105c Starcom na naszego partnera kierowali\u015bmy si\u0119 przede wszystkim ocen\u0105 strategii i taktyki rozwi\u0105za\u0144 buyingowych oraz atrakcyjno\u015bci\u0105 warunk\u00f3w kosztowych wsp\u00f3\u0142pracy&#8221; m\u00f3wi Magdalena Florczak, specjalista ds. marketingu i fundraisingu w WWF Polska.<\/p>\n<p>W pierwszym etapie wsp\u00f3\u0142praca mi\u0119dzy fundacj\u0105 WWF Polska a Starcomem dotyczy\u0107 b\u0119dzie przede wszystkim planowania i zakupu kampanii telewizyjnych, niewykluczona jest jednak r\u00f3wnie\u017c wsp\u00f3lna realizacja dzia\u0142a\u0144 w mediach interaktywnych.<\/p>\n","protected":false},"excerpt":{"rendered":"Fundacja WWF Polska dokona\u0142a wyboru agencji w obszarze planowania i zakupu medi\u00f3w.","protected":false},"author":2,"featured_media":141463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[4188,108,1439,1435,377,224,797],"class_list":{"0":"post-141411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-dtv-group","8":"tag-lowe-media","9":"tag-media-concept","10":"tag-media-group","11":"tag-starcom","12":"tag-universal-mccann","13":"tag-wwf-polska","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/141411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=141411"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/141411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/141463"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=141411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=141411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=141411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}