{"id":141254,"date":"2014-08-08T11:40:30","date_gmt":"2014-08-08T09:40:30","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&p=141254"},"modified":"2014-08-08T11:40:30","modified_gmt":"2014-08-08T09:40:30","slug":"final-mundialu-w-polskiej-telewizji-byl-warty-43-mln-zlotych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/final-mundialu-w-polskiej-telewizji-byl-warty-43-mln-zlotych.html","title":{"rendered":"Fina\u0142 Mundialu w polskiej telewizji by\u0142 warty 43 mln z\u0142otych"},"content":{"rendered":"
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Jak wynika z badania przeprowadzonego przez Pentagon Research, podczas meczu fina\u0142owego Niemcy – Argentyna, kt\u00f3ry w Polsce obejrza\u0142o niemal 10,5 mln widz\u00f3w, wyeksponowano w spos\u00f3b efektywny 29 marek. Rekordzista – Adidas, by\u0142 widoczny na wizji przez 1074 sekundy. Warto\u015b\u0107 czasu tych ekspozycji w kanale TVP1 oszacowano na 4,4 mln z\u0142otych. Na kolejnych, pozycjach ex aequo uplasowa\u0142y si\u0119 marki CASTROL (2,18 mln z\u0142), VISA (2,14 mln z\u0142), Budweiser (2,12 mln z\u0142), McDonald\u2019s (2,11 mln z\u0142), Fly Emirates (2,08 mln z\u0142).<\/p>\n

Tak\u017ce logo FIFA, <\/span>w r\u00f3\u017cnych konfiguracjach, pojawi\u0142o si\u0119 \u0142\u0105cznie 117 razy, osi\u0105gaj\u0105c warto\u015b\u0107 4,8 mln z\u0142. Ekspozycje na bandach stanowi\u0142y ponad 89% \u0142\u0105cznej warto\u015bci wygenerowanej w meczu. Dzi\u0119ki dogrywce marki osi\u0105gn\u0119\u0142y \u0142\u0105cznie o 11 mln z\u0142 wi\u0119cej. Przyk\u0142adowo, warto\u015b\u0107 Adidasa uzyskana w dogrywce wynios\u0142a 1,1 mln z\u0142.<\/p>\n

Badanie przeprowadzono bezpo\u015brednio po meczu w systemie Pentagon Sponsor Track. Wyceny mediowej dokonano m.in. w oparciu o pomiar d\u0142ugo\u015bci ekspozycji oraz widowni\u0119 meczu.<\/p>\n

\"Zrzut<\/a><\/p>\n

\"Zrzut<\/a>
\n\u017ar\u00f3d\u0142o: Pentagon Research<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Addidas liderem w\u015br\u00f3d sponsor\u00f3w.","protected":false},"author":11,"featured_media":141258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[4151,3283,2354,200,9671,4152],"class_list":{"0":"post-141254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-addidas","8":"tag-mundial","9":"tag-pentagon-research","10":"tag-reklama","11":"tag-tv","12":"tag-zestawienie","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/141254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=141254"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/141254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/141258"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=141254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=141254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=141254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}