{"id":14107,"date":"2011-07-28T11:50:57","date_gmt":"2011-07-28T09:50:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gong-ponownie-dla-marki-scott\/"},"modified":"2011-07-28T11:50:57","modified_gmt":"2011-07-28T09:50:57","slug":"gong-ponownie-dla-marki-scott","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/gong-ponownie-dla-marki-scott.html","title":{"rendered":"GONG ponownie dla marki Scott"},"content":{"rendered":"<p>Firma Scott Sports postanowi\u0142a wykorzysta\u0107 moment najwi\u0119kszego zainteresowania kolarstwem, aby skuteczniej wypromowa\u0107 nowy model roweru i trafi\u0107 ze swoj\u0105 ofert\u0105 do jak najwi\u0119kszej liczby sympatyk&oacute;w dw&oacute;ch k&oacute;\u0142ek. W tym celu po\u0142\u0105czono dzia\u0142ania informacyjne z konkursem o mi\u0119dzynarodowym zasi\u0119gu.<\/p>\n<p>Na stronie <a href=\"http:\/\/www.scott-sports.com\/foil\" target=\"_blank\" rel=\"noopener\">www.scott-sports.com\/foil<\/a> klienci mogli pozna\u0107 promowany produkt i obejrze\u0107 materia\u0142y multimedialne na jego temat. Element konkursowy akcji stanowi\u0142a sportowa gra zr\u0119czno\u015bciowa o rowerowym charakterze, w kt&oacute;rej mo\u017cna by\u0142o wygra\u0107 promowany rower szosowy. Do konkursu mo\u017cna by\u0142o przyst\u0105pi\u0107 za po\u015brednictwem strony oraz kana\u0142u marki na Facebooku.<\/p>\n<p>W walk\u0119 o nagrod\u0119 zaanga\u017cowa\u0142o si\u0119 ponad 20 tys. internaut&oacute;w z ponad 100 kraj&oacute;w ca\u0142ego \u015bwiata. W sam\u0105 gr\u0119 zagra\u0142o ponad 100 tys. os&oacute;b (dane udost\u0119pnione przez agencj\u0119).<\/p>\n<p>Akcja by\u0142a wspierana kampani\u0105 na stronach skupiaj\u0105cych fan&oacute;w kolarstwa i sportu (Eurosport, Yahoo) oraz na Facebooku.<\/p>\n<p>Za produkcj\u0119 aplikacji, wdro\u017cenie strony internetowej oraz moderacj\u0119 konkursu odpowiada agencja kreatywna GONG, kt&oacute;ra obs\u0142uguje firm\u0119 Scott w zakresie medi&oacute;w interaktywnych od 2006 r.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja GONG by\u0142a odpowiedzialna za kampani\u0119 promuj\u0105c\u0105 nowy rower szosowy Scott Foil, zrealizowan\u0105 w okresie, w kt&oacute;rym odbywa\u0142 si\u0119 wy\u015bcig Tour de France.","protected":false},"author":1,"featured_media":14108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[261],"class_list":{"0":"post-14107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-gong","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=14107"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/14108"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=14107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=14107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=14107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}