{"id":1410,"date":"2013-05-27T12:40:03","date_gmt":"2013-05-27T10:40:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jak-kreowac-marki-ktore-pokocha-pokolenie-y\/"},"modified":"2015-01-13T01:17:55","modified_gmt":"2015-01-13T01:17:55","slug":"jak-kreowac-marki-ktore-pokocha-pokolenie-y","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/konferencje\/jak-kreowac-marki-ktore-pokocha-pokolenie-y.html","title":{"rendered":"Jak kreowa\u0107 marki, kt\u00f3re pokocha pokolenie Y?"},"content":{"rendered":"<p>Joeri jest wsp&oacute;\u0142za\u0142o\u017cycielem agencji InSites Konsulting, kt&oacute;rej klientami s\u0105 m.in. Lego, Nokia, Sony, MTV, Danone, Unilever czy Coca Cola. We wsp&oacute;\u0142pracy z Mattiasem Behrerem opracowa\u0142 unikalny model, CRUSH prezentuj\u0105cy 5 czynnik&oacute;w charakteryzuj\u0105cych dobr\u0105 mark\u0119 z perspektywy przedstawicieli Generacji Y.<\/p>\n<p>Pokolenie Y tworz\u0105 ludzie urodzeni w latach 1980&ndash;1996, kt&oacute;rych okre\u015bla si\u0119 jako jedn\u0105 z najwi\u0119kszych i najbardziej atrakcyjnych grup docelowych. <\/p>\n<p>Van den Bergh zapytany przez organizator&oacute;w Mediarun Festival o to, dlaczego zainterewowa\u0142 si\u0119 Pokoleniem Y, odpowiada: &#8211; To pokolenie Y nazywane tak\u017ce pokoleniem Milienium reprezentuj\u0105 pracownicy i konsumenci nast\u0119pnych 3 dekad. W wielu cz\u0119\u015bciach \u015bwiata ta generacja stanowi ponad 40% og&oacute;lnej populacji. Przedstawiciele Pokolenia Y b\u0119d\u0105 mieli wi\u0119kszy wp\u0142yw na spo\u0142ecze\u0144stwo i biznes w por&oacute;wnaniu z wcze\u015bniejsz\u0105 Generacj\u0105 X&rdquo;.<\/p>\n","protected":false},"excerpt":{"rendered":"Na to pytanie podczas Mediarun Festival postara si\u0119 odpowiedzie\u0107 Joeri Van den Bergh, autor publikacji, kt&oacute;ra zosta\u0142a uznana za najlepszy tytu\u0142 marketingowy 2011 roku.","protected":false},"author":1,"featured_media":1411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658,4641],"tags":[351],"class_list":{"0":"post-1410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-konferencje","9":"tag-mediarun-festival","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1410"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1411"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}