{"id":140906,"date":"2014-07-25T14:27:54","date_gmt":"2014-07-25T12:27:54","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=140906"},"modified":"2015-04-08T13:34:19","modified_gmt":"2015-04-08T13:34:19","slug":"rebranding-marki-z-1972-roku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/rebranding-marki-z-1972-roku.html","title":{"rendered":"Rebranding marki z 1972 roku"},"content":{"rendered":"<p style=\"text-align: center;\">\u00a0<a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/WARS-classic-plyn-nowe-opakowanie-m.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-140909\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/WARS-classic-plyn-nowe-opakowanie-m.jpg\" alt=\"WARS classic plyn - nowe opakowanie (m)\" width=\"800\" height=\"622\" title=\"\"><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">W sk\u0142ad linii kosmetyk\u00f3w WARS wchodzi\u0142y <\/span>woda kolo\u0144ska, p\u0142yn przed goleniem i po goleniu, pianka do golenia oraz myd\u0142o w kostce.Papier do produkcji opakowa\u0144 WARSA by\u0142 importowany z Niemiec. Design szaty opracowa\u0142 popularny grafik Karol \u015aliwka, znany tak\u017ce jako tw\u00f3rca znaku graficznego Powszechnej Kasy Oszcz\u0119dno\u015bci, czy licznych opakowa\u0144 czekolad Wedel. W latach PRL-u kosmetyki WARS by\u0142y ekskluzywnymi produktami \u201espod lady\u201d, kt\u00f3re na lata zdoby\u0142y rzesze wiernych konsument\u00f3w.<\/p>\n<p class=\"p3\">Ubieg\u0142oroczna sprzeda\u017c produkt\u00f3w WARS osi\u0105gn\u0119\u0142a 13,2 mln pln.<\/p>\n<p class=\"p3\">Grupa Miraculum postawi\u0142a sobie za cel od\u015bwie\u017cenie wizerunku WARSA i aby dotrze\u0107 do m\u0142odszego odbiorcy zdecydowa\u0142a si\u0119 na rebranding marki. Zmianie uleg\u0142o logo oraz design opakowania. Niezmienne pozosta\u0142y jedynie kszta\u0142t butelki i korka, kt\u00f3re sta\u0142y si\u0119 najbardziej charakterystycznymi elementami marki WARS.<\/p>\n<p class=\"p3\">Nowe logo WARS pe\u0142ni aktywn\u0105 rol\u0119 jako element graficzny opakowania, zmieniaj\u0105c sw\u00f3j kolor w zale\u017cno\u015bci od linii. Miraculum zdecydowa\u0142o si\u0119 tak\u017ce na wycofanie dw\u00f3ch najs\u0142abiej rotuj\u0105cych linii WARS SPORT i WARS FRESH. Lini\u0119 FRESH zast\u0105piono seri\u0105 WARS SENSITIVE. Produkty tego typu maj\u0105 ponad 40% udzia\u0142u w rynku produkt\u00f3w do golenia.<\/p>\n<p class=\"p3\">Aktualnie linie kultowej marki, to: WARS CLASSIC, WARS SENSITIVE oraz ca\u0142kiem nowa prozdrowotna i proekologiczna linia WARS ZERO, czyli zero zapachu, zero paraben\u00f3w i zero barwnik\u00f3w.<\/p>\n<p class=\"p3\">Miraculum prognozuje, i\u017c w 2014 roku sprzeda\u017c produkt\u00f3w WARS osi\u0105gnie poziom 16 mln pln.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Miraculum przeprowadzi\u0142a rebranding WARS, najstarszej polskiej marki kosmetyk\u00f3w dla m\u0119\u017cczyzn, kt\u00f3ra powsta\u0142a w 1972 roku. Zmianie uleg\u0142o logo brandu oraz design opakowania.","protected":false},"author":1,"featured_media":140908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[3964,3113,3965],"class_list":{"0":"post-140906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-miraculum","9":"tag-rebranding","10":"tag-wars","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=140906"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/140908"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=140906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=140906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=140906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}