{"id":140893,"date":"2015-01-28T12:35:45","date_gmt":"2015-01-28T12:35:45","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=140893"},"modified":"2015-04-08T13:27:39","modified_gmt":"2015-04-08T13:27:39","slug":"najslynniejsze-kampanie-viralowe-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/najslynniejsze-kampanie-viralowe-wideo.html","title":{"rendered":"Najs\u0142ynniejsze kampanie viralowe (wideo)"},"content":{"rendered":"<p class=\"p1\">Strategie marketingu wirusowego bazuj\u0105 na budowaniu \u015bwiadomo\u015bci marki, odpowiednim pozycjonowaniu oraz wywo\u0142aniu konkretnych skojarze\u0144 z brandem. Co sprawia, \u017ce content jest na tyle ciekawy dla odbiorc\u00f3w, \u017ce chc\u0105 si\u0119 nim podzieli\u0107 si\u0119 z innymi?<\/p>\n<p class=\"p1\"><strong>1. Pozytywne tre\u015bci<\/strong><\/p>\n<p class=\"p1\">Wbrew powszechnym opiniom i przewadze negatywnych news\u00f3w w wiadomo\u015bciach, to content, kt\u00f3ry budzi w nas optymistyczne nastawienie do \u00a0\u015bwiata zyskuje wi\u0119ksz\u0105 popularno\u015b\u0107 w\u015br\u00f3d odbiorc\u00f3w.<\/p>\n<p class=\"p1\"><strong>2. Content, kt\u00f3ry generuje emocje<\/strong><\/p>\n<p class=\"p1\">Tre\u015bci wzbudzaj\u0105ce skrajne emocje jak: strach, z\u0142o\u015b\u0107, trwoga, rado\u015b\u0107, zaskoczenie czy po\u017c\u0105danie s\u0105 cz\u0119\u015bciej sharowane ni\u017c te o charakterze czysto informacyjnym. Przygotowuj\u0105c kampani\u0119 zastan\u00f3w si\u0119, jakie uczucia chcesz wywo\u0142a\u0107 w konsumentach, by osi\u0105gn\u0105\u0107 zamierzony cel. Content nie zawsze musi by\u0107 najwy\u017cszych lot\u00f3w, by przyci\u0105ga\u0107 uwag\u0119 odbiorc\u00f3w, to generowane reakcje decyduj\u0105 o tym, czy chcemy si\u0119 podzieli\u0107 naszym odkryciem z innymi.<\/p>\n<p class=\"p1\"><strong>3. Content o praktycznym zastosowaniu<\/strong><\/p>\n<p class=\"p1\">Nieustannie szukamy sposob\u00f3w, by u\u0142atwi\u0107 sobie \u017cycie. Przydatne rady i praktyczne rozwi\u0105zania s\u0105 idealn\u0105 metod\u0105\u00a0na stworzenie viral contentu.<\/p>\n<p class=\"p1\"><strong>4. Chwytliwe tytu\u0142y<\/strong><\/p>\n<p class=\"p1\">Dobry, intryguj\u0105cy nag\u0142\u00f3wek to po\u0142owa sukcesu.<\/p>\n<p class=\"p1\">Oto kilka przyk\u0142ad\u00f3w najs\u0142ynniejszych kampanii viralowych:<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/XQcVllWpwGs\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/zkd5dJIVjgM\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/R55e-uHQna0\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/No67z1C4HPw\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<iframe src=\"\/\/www.youtube.com\/embed\/c96yEhRZVB0\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Marketerzy od lat g\u0142owi\u0105 si\u0119 nad technikami, kt\u00f3re spowoduj\u0105 wzrost atrakcyjno\u015bci contentu w\u015br\u00f3d u\u017cytkownik\u00f3w social media. Tworz\u0105 zabawne filmy, rozg\u0142aszaj\u0105 intryguj\u0105ce plotki, rozsy\u0142aj\u0105 kontrowersyjne zdj\u0119cia, tak by potencjalni klienci przyczynili si\u0119 do sukcesu marki samodzielnie rozpowszechniaj\u0105c informacje wygenerowane przez strateg\u00f3w.","protected":false},"author":1,"featured_media":140897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4631],"tags":[3151,200,4643,3961,3418],"class_list":{"0":"post-140893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trendy","8":"tag-branding-2","9":"tag-reklama","10":"tag-video","11":"tag-viral-content","12":"tag-wideo","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=140893"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/140897"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=140893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=140893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=140893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}