{"id":140806,"date":"2014-07-24T11:35:31","date_gmt":"2014-07-24T09:35:31","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=140806"},"modified":"2015-01-13T01:35:35","modified_gmt":"2015-01-13T01:35:35","slug":"lubie-to-kupie-to","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/lubie-to-kupie-to.html","title":{"rendered":"Lubi\u0119 to = Kupi\u0119 to?"},"content":{"rendered":"<p>Klawisz &#8222;Lubi\u0119 to&#8221; sta\u0142 si\u0119 prawdziwym znakiem rozpoznawczym Facebooka. Po reklamach w serwisie przyszed\u0142 czas na kolejne zmiany, kt\u00f3re pozwol\u0105 portalowi zarabia\u0107. Testowany klawisz &#8222;Kupi\u0119 to&#8221; wprowadza, opcj\u0119 dzi\u0119ki, kt\u00f3rej wszystkie rzeczy, kt\u00f3re tak bardzo si\u0119 nam podobaj\u0105 w internecie, b\u0119dziemy mieli okazj\u0119 kupi\u0107 i przy okazji pochwali\u0107 si\u0119 tym.<\/p>\n<p>Same &#8222;Lajki&#8221; sta\u0142y si\u0119 ju\u017c jaki\u015b czas temu, niemal\u017ce walut\u0105, kiedy zacz\u0119\u0142y powstawa\u0107 &#8222;farmy lajk\u00f3w&#8221;, kt\u00f3re u\u0142atwia\u0142y dotarcie do spo\u0142eczno\u015bci. Ca\u0142a sytuacja z wag\u0105 tego klawisza dosz\u0142a ju\u017c do takich absurd\u00f3w, \u017ce internauci zacz\u0119li z nich \u017cartowa\u0107.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/a09a92d4edea67a4753d819f031accca640000.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-140809\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/a09a92d4edea67a4753d819f031accca640000.jpg\" alt=\"a09a92d4edea67a4753d819f031accca,640,0,0,0\" width=\"800\" height=\"534\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/a09a92d4edea67a4753d819f031accca640000.jpg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/a09a92d4edea67a4753d819f031accca640000-300x200.jpg 300w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/a09a92d4edea67a4753d819f031accca640000-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\nFacebook poinformowa\u0142, \u017ce na razie przycisk &#8222;Buy&#8221; testowany jest pod postami ma\u0142ych i \u015brednich firm. Po jego naci\u015bni\u0119ciu, klient podaje dane i bez opuszczania serwisu dokonuje transakcji. W teorii wszystkie dane b\u0119d\u0105 przechowywane przez firm\u0119 z Kalifornii, o ile nabywca nie zaznaczy inaczej.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/blog+-+f-commerce_buy_lg.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-140811\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/blog+-+f-commerce_buy_lg.jpg\" alt=\"blog+-+f-commerce_buy_lg\" width=\"800\" height=\"392\" title=\"\"><\/a><\/p>\n<p>Sama idea, mo\u017ce by\u0107 prze\u0142omowa dla ma\u0142ych przedsi\u0119biorstw i startup\u00f3w, kt\u00f3rym w znacznym stopniu u\u0142atwi\u0142oby to zbieranie funduszy, co dzia\u0142oby si\u0119 przy r\u00f3wnoczesnym zwi\u0119kszaniem zasi\u0119gu danego produktu.<\/p>\n<p>Firma Zuckerberga, nie ma jednak aspiracji by stawa\u0107 si\u0119 kolejnym Amazonem. Jednak zbieranie informacji o transakcjach, w du\u017cej mierze u\u0142atwi w przysz\u0142o\u015bci pozycjonowanie reklam spersonalizowanych.<\/p>\n","protected":false},"excerpt":{"rendered":"Facebook wraz z rozwojem, poszukuje nowych dr\u00f3g finansowych. W USA w\u0142a\u015bnie testowany jest nowy pomys\u0142, gdzie przy dobrze wszystkim znanym przycisku &#8222;Lubie to&#8221; pojawi\u0142a si\u0119 ikonka &#8222;Kupi\u0119 to&#8221;.","protected":false},"author":11,"featured_media":140812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4633,20],"tags":[4638],"class_list":{"0":"post-140806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"category-social-media","9":"tag-sklep-interntowy","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=140806"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/140812"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=140806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=140806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=140806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}