{"id":140801,"date":"2014-07-24T11:24:28","date_gmt":"2014-07-24T11:24:28","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=140801"},"modified":"2015-04-08T13:34:19","modified_gmt":"2015-04-08T13:34:19","slug":"owocowe-melodie-w-sieci-careffour","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/owocowe-melodie-w-sieci-careffour.html","title":{"rendered":"Owocowe melodie w sieci Carrefour od K2"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"p1\">Klienci warszawskiego sklepu zostali zaproszeni do wcielenia si\u0119 w wakacyjnych muzyk\u00f3w z Orkiestry Carrefour. Na terenie hipermarketu zbudowano specjalny interaktywny st\u00f3\u0142, na kt\u00f3rym wyeksponowano produkty z aktualnej oferty Careffour. St\u00f3\u0142 zosta\u0142 wyposa\u017cony w wagi kuchenne o zmodyfikowanej elektronice. Wagi wysy\u0142a\u0142y do Arduino informacje o wahaniach nacisku rz\u0119du 10 gram. Raspberry <span class=\"s1\">Pi po otrzymaniu od Arduino informacji o uderzeniu przedmiotu postawionego na wadze, o<\/span><span class=\"s2\">dtwarza\u0142o d\u017awi\u0119k <\/span><span class=\"s1\">z<\/span><span class=\"s2\"> g\u0142o\u015bnik<\/span><span class=\"s1\">\u00f3w umieszczonych <\/span><span class=\"s2\">wewn\u0105trz sto\u0142u<\/span><span class=\"s1\">. W ten spos\u00f3b klienci za pomoc\u0105 uderze\u0144 w <\/span><span class=\"s2\">artyku\u0142y spo\u017cywcze i przemys\u0142owe mogli skomponowa\u0107 w\u0142asne melodie.\u00a0<\/span><\/p>\n<p class=\"p3\">\u00a0Making of z pracy agencji<span class=\"s2\"> K2 w hipermarkecie<\/span><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/W_cvrKuVuJI\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p5\">W efekcie muzycznego eksperymentu <span class=\"s2\">powstan\u0105 trzy reklamy<\/span> produ<span class=\"s2\">ktowe po\u0142\u0105czon<\/span>e<span class=\"s2\"> z muzyk\u0105, kt\u00f3re b\u0119dzie mo\u017cna zobaczy\u0107 <\/span>na stronie sieci <a href=\"www.carrefour.pl\" target=\"_blank\">Carrefour <\/a>\u00a0oraz w internetowych<span class=\"s2\"> serwisach VoD i YouTube.\u00a0<\/span><\/p>\n<p class=\"p6\">Pierwsza ods\u0142ona video o smacznym tytule \u201eSonata o arbuzie\u201d:<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/3q7MbY-DjJQ\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p6\">Grupa K2 wsp\u00f3\u0142pracuje z Carrefour Polska od grudnia 2012 roku, przygotowa\u0142a m.in. now\u0105 ods\u0142on\u0119 serwisu internetowego <a href=\"%22http:\/\/\"><span class=\"s4\">www.carrefour.pl<\/span><\/a><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0 <\/span>oraz <\/span>aplikacj\u0119 mobiln\u0105<span class=\"s1\"> Raspberry.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"\u201eCareffour pozytywnie gra ka\u017cdego dnia\u201d, to nowa kampania sieci market\u00f3w spo\u017cywczych, w ramach kt\u00f3rej agencja K2 przygotowa\u0142a niestandardow\u0105 akcj\u0119 marketingow\u0105 w hipermarkecie Carrefour Arkadia w Warszawie.","protected":false},"author":1,"featured_media":140808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[493,3925,48,9640],"class_list":{"0":"post-140801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-carrefour","9":"tag-interaktywna-reklama","10":"tag-k2","11":"tag-marketing","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=140801"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/140808"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=140801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=140801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=140801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}