Promocja w internecie ma na celu ocieplenie, unowocze\u015bnienie i zdynamizowanie wizerunku Tatry w oczach konsumentów.<\/p>\n
Ich efektem jest nowa strona domowa marki Tatra oraz fanpage<\/a> w serwisie Facebook.<\/p>\n Strona internetowa Tatry www.pogoralsku.pl<\/a> (dost\u0119pna tak\u017ce pod adresem www.tatra.pl<\/a>) przedstawia podstawowe informacji o marce i produktach. Udost\u0119pnia równie\u017c wyniki Ogólnopolskiego Badania Góralsko\u015bci (zrealizowanego przez agencj\u0119 badawcz\u0105 GFK Polonia w lutym 2011 roku), które przedstawiaj\u0105 opini\u0119 Polaków o góralach.<\/p>\n – Równolegle do procesu wprowadzania nowych opakowa\u0144 trwa\u0142y prace nad promocj\u0105 marki w internecie. Ich celem by\u0142o ocieplenie wizerunku Tatry w oczach nieco m\u0142odszych konsumentów – wyja\u015bnia Krzysztof Gliszczy\u0144ski, szef marki Tatra.<\/p>\n Serwis przygotowa\u0142a agencja Galileo Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Od pocz\u0105tku lipca marka Tatra prowadzi aktywne dzia\u0142ania w sieci.","protected":false},"author":1,"featured_media":14072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1835,1578],"class_list":{"0":"post-14071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-galileo-media","9":"tag-tatra","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=14071"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/14072"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=14071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=14071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=14071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}