{"id":140687,"date":"2014-07-22T12:24:21","date_gmt":"2014-07-22T10:24:21","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&p=140687"},"modified":"2014-07-22T12:24:21","modified_gmt":"2014-07-22T10:24:21","slug":"nowa-kampania-xperii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/nowa-kampania-xperii.html","title":{"rendered":"Nowa kampania Xperii"},"content":{"rendered":"

30-sekundowe spoty mo\u017cna us\u0142ysze\u0107 zar\u00f3wno na antenie dw\u00f3ch najwi\u0119kszych stacji og\u00f3lnopolskich – RMF FM i Radia ZET – jak i w lokalnych stacjach radiowych na terenie ca\u0142ego kraju. Kampania internetowa pojawi si\u0119 na najwi\u0119kszych portalach (gazeta.pl, Onet.pl) w pakietach kontekstowych\u00a0 oraz serwisach mobilnych. Poza standardowymi formatami display wykorzystane zostan\u0105 wizerunkowe formaty portret oraz multiboard.<\/p>\n

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Bohaterami bie\u017c\u0105cej kampanii zostali prawdziwi entuzja\u015bci \u2013 pracownicy Sony Mobile. Tego lata to oni odgrywaj\u0105 g\u0142\u00f3wn\u0105 rol\u0119 w naszej kampanii promuj\u0105cej smartfony i tablety Xperia. Zwykle kr\u0105\u017c\u0105 gdzie\u015b mi\u0119dzy sieciami handlowymi i operatorami telefonii kom\u00f3rkowej, prowadz\u0105 szkolenia, informuj\u0105 o szczeg\u00f3\u0142ach technicznych produkt\u00f3w, pomagaj\u0105 sprzedawa\u0107 nasze smartfony \u2012 wiedz\u0105 o produktach Sony Mobile dos\u0142ownie wszystko. Teraz pomagaj\u0105 klientom w doborze najbardziej odpowiednich dla nich smartfon\u00f3w i tablet\u00f3w, promuj\u0105 mark\u0119 w\u0142asnymi twarzami, pokazuj\u0105c jednocze\u015bnie swoje pasje i zainteresowania.<\/p>\n

– Dwiema letnimi kampaniami chcemy podzi\u0119kowa\u0107 wszystkim fanom Sony i Sony Xperia, a tak\u017ce pokaza\u0107 \u015bwiatu naszych wspania\u0142ych pracownik\u00f3w.\u00a0Na sw\u00f3j spos\u00f3b pokazujemy te\u017c „ludzkie oblicze” naszej marki: \u00a0ka\u017cdy z nas ma jak\u0105\u015b osobist\u0105 pasj\u0119, ka\u017cdy u\u017cywa produkt\u00f3w Sony na co dzie\u0144 i mo\u017ce je z wielkim znawstwem poleci\u0107 klientom. A jednocze\u015bnie chcemy pokaza\u0107 licznym fanom Sony, \u017ce jeste\u015bmy dok\u0142adnie tacy sami, jak oni… – m\u00f3wi Agnieszka Ja\u015bkiewicz, Head of Marketing Poland w Sony Mobile Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"W radiu i Internecie wystartowa\u0142a nowa kampania promuj\u0105ca produkty Sony z rodziny Xperia.","protected":false},"author":11,"featured_media":140693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[3211,3233,3472,3859,3858,363,3857],"class_list":{"0":"post-140687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-kampania-reklamowa","8":"tag-mobile-2","9":"tag-promocje","10":"tag-radio-rmf","11":"tag-radiozet","12":"tag-sony","13":"tag-xperia","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=140687"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/140693"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=140687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=140687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=140687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}