{"id":140674,"date":"2014-07-22T12:21:10","date_gmt":"2014-07-22T10:21:10","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&p=140674"},"modified":"2015-04-10T13:32:20","modified_gmt":"2015-04-10T13:32:20","slug":"pol-zartem-pol-serio-10-reklam-z-przymruzeniem-oka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pol-zartem-pol-serio-10-reklam-z-przymruzeniem-oka.html","title":{"rendered":"P\u00f3\u0142 \u017cartem, p\u00f3\u0142 serio – 10 reklam z przymru\u017ceniem oka"},"content":{"rendered":"

 <\/p>\n

Kreatywni wykorzystuj\u0105 rozmaite chwyty, by zaskoczy\u0107 konsument\u00f3w fajnie zaaran\u017cowanym pomys\u0142em na kampani\u0119. Dobrym \u017ar\u00f3d\u0142em \u017cart\u00f3w s\u0105 oczywi\u015bcie, jak we wszystkich p\u0142aszczyznach \u00a0\u017cycia – stereotypy, przeinaczenia, skojarzenia i kreowanie absurdalnych sytuacji.<\/p>\n

Wyobra\u017cacie sobie, jak romantyczn\u0105 scen\u0119 z udzia\u0142em Leonardo DiCaprio i Kate Winslet przerywa atakuj\u0105ca par\u0119 w mi\u0142osnym uniesieniu – mewa? Taki obraz serwuje nam sie\u0107 kinowa Utopolis.<\/p>\n

 <\/p>\n

\"mediarun_utopolis\"<\/a><\/p>\n

Prawo d\u017cungli, a w\u0142a\u015bciwie safari\u00a0maluje przed naszymi oczami producent orzeszk\u00f3w KayaKing.<\/p>\n

\"mediarun_kaya_king\"<\/a><\/p>\n

W \u015bwiecie zwierz\u0105t, o przewadze nad przeciwnikiem decyduje\u00a0nie tylko si\u0142a i spryt…<\/p>\n

\"mediarun_timotei\"<\/a><\/p>\n

Papieroska?<\/p>\n

\"mediarun_nicotinell\"<\/a><\/p>\n

Wszystko w jej r\u0119kach…<\/p>\n

\"mediarun_funky\"<\/a>Marz\u0105 Wam si\u0119 bia\u0142e z\u0105bki? :)<\/p>\n

\"mediarun_colgate\"<\/a><\/p>\n

Simpson – ma\u0142y g\u0142\u00f3d<\/p>\n

\"mediarun_simpson\"<\/a><\/p>\n

Jak zrobi\u0107 karier\u0119?<\/p>\n

\"mediarun_job\"<\/a>Tic-taca?<\/p>\n

\"mediarun_shoe_hospital\"<\/a><\/p>\n

\"mediarun_pepsi\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"W powa\u017cnym \u015bwiecie biznesu czasem potrzebna jest chwila oddechu i odpoczynku od wszystkiego, co skomplikowane, trudne i nieco nad\u0119te. Reklamy, kt\u00f3re wywo\u0142uj\u0105 na naszych twarzach u\u015bmiech, s\u0105 podw\u00f3jnie skuteczne, bowiem sami ch\u0119tnie do nich wracamy, opowiadamy o nich innym i co najwa\u017cniejsze -pami\u0119tamy o markach, kt\u00f3re wykaza\u0142y si\u0119 poczuciem humoru i dystansem do swojego wizerunku.","protected":false},"author":1,"featured_media":140676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[9640,200,3854],"class_list":{"0":"post-140674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-marketing","9":"tag-reklama","10":"tag-utopolis","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=140674"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/140676"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=140674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=140674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=140674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}