Aby korzysta\u0107 z us\u0142ugi, jedyne co musimy zrobi\u0107, to ui\u015bci\u0107 op\u0142at\u0119, w wysoko\u015bci 9,99$, i ju\u017c mo\u017cemy cieszy\u0107 si\u0119 dost\u0119pem do ksi\u0105\u017cek. U\u017cytkownicy Kindle, przegl\u0105daj\u0105c zasoby Amazona, gdy tylko natrafi\u0105 na logo Kinlde Unlimited, b\u0119d\u0105 mogli \u015bci\u0105ga\u0107 tytu\u0142y za darmo i w dowolnej ilo\u015bci.<\/p>\n
Nowa propozycja Amazona jest pochodn\u0105 walki firmy z wydawcami, kt\u00f3rzy nie akceptuj\u0105 cen w jakich skupuje on od nich e-booki. Pytanie tylko, czy owa polityka nie obni\u017cy tych cen jeszcze bardziej, i konflikt nie zaostrzy si\u0119?<\/p>\n
– Aby to zrozumie\u0107, musimy przyjrze\u0107 si\u0119 temu co determinuje przychody. Zwykle<\/span>, gdy<\/span> abonent<\/span> przeczyta<\/span> pewien procent<\/span> danej<\/span> ksi\u0105\u017cki<\/span>,<\/span> uwa\u017ca si\u0119 to za<\/span> „<\/span>sprzeda\u017c<\/span>„, a firma, kt\u00f3ra<\/span> dzia\u0142a na zasadzie<\/span> abonamentu<\/span> p\u0142aci za to<\/span> wydawcy<\/span><\/span> wed\u0142ug cen detalicznych, a nie hurtowych – m\u00f3wi Robert<\/span> Gottlieb<\/span>, przewodnicz\u0105cyo<\/span> Trident<\/span> media Group<\/span><\/span>.<\/p>\n W takim wypadku ca\u0142a polityka powinna przynie\u015b\u0107 zysk i Amazonowi i wydawcom, ale jak b\u0119dzie, przekonamy si\u0119 za par\u0119 miesi\u0119cy.<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon w\u0142a\u015bnie og\u0142osi\u0142, \u017ce wraz z miesi\u0119czn\u0105 subskrypcj\u0105, u\u017cytkownicy b\u0119d\u0105 mogli przeczyta\u0107 tyle ksi\u0105\u017cek, ile \u017cywnie b\u0119dzie si\u0119 im podoba\u0142o. Us\u0142uga o nazwie Kindle Unlimited daje klientom dost\u0119p do sklepu Amazon, gdzie mo\u017cna znale\u017a\u0107 600.000 ksi\u0105\u017cek Kindle i tysi\u0105ce audiobook\u00f3w.","protected":false},"author":11,"featured_media":140613,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[91,3820,3819,1301,3817,3818,3821],"class_list":{"0":"post-140606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-amazon","8":"tag-audiobooki","9":"tag-e-booki","10":"tag-kindle","11":"tag-kindle-unlimited","12":"tag-ksiazki","13":"tag-wydawnictwa","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=140606"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/140613"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=140606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=140606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=140606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}