{"id":140597,"date":"2014-07-21T10:25:48","date_gmt":"2014-07-21T08:25:48","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=140597"},"modified":"2014-07-21T10:25:48","modified_gmt":"2014-07-21T08:25:48","slug":"zmierzch-zabawek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/zmierzch-zabawek.html","title":{"rendered":"Zmierzch zabawek"},"content":{"rendered":"<p>Firma Mattel, czyli producent legendarnej lalki Barbie notuje fatalne wyniki w drugim kwartale bie\u017c\u0105cego roku. Sprzeda\u017c ich popularnego produktu spad\u0142a spad\u0142a o 9% i jest to tendencja spadkowa, notowana ju\u017c od jakiego\u015b czasu. W ostatnich miesi\u0105cach roku 2013, gdy zazwyczaj by\u0142 to z\u0142oty okres dla rynku zabawkarskiego ze wzgl\u0119du na Bo\u017ce Narodzenie, lalka Barbie zanotowa\u0142a 13% spadek sprzeda\u017cy.<\/p>\n<p>&#8211; Biznes zwi\u0105zany z Barbie wci\u0105\u017c jest warty 1,2 mld dol. i przynosi ogromne zyski. Jest bardzo wa\u017cny dla sp\u00f3\u0142ki Mattel, ale tak warto\u015bciowy biznes trudno dalej powi\u0119ksza\u0107 &#8211; uwa\u017ca Jamie Katz, analityk Morningstar.<\/p>\n<p>Czy notowania firmy Mattle, s\u0105 zwiastunem ko\u0144ca ery zabawek?<\/p>\n","protected":false},"excerpt":{"rendered":"Rynek zabawkarski prze\u017cywa trudne chwile z powodu, ciesz\u0105cymi si\u0119 coraz wi\u0119kszym powodzeniem w\u015br\u00f3d dzieci, smartfonami i tabletami.","protected":false},"author":11,"featured_media":140599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[3798,2506,3799,3800,3562,3801],"class_list":{"0":"post-140597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-barbie","8":"tag-mattel","9":"tag-rynek-zabawek","10":"tag-spadek","11":"tag-sprzedaz","12":"tag-wartosc","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=140597"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/140597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/140599"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=140597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=140597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=140597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}