{"id":13987,"date":"2011-08-02T10:56:42","date_gmt":"2011-08-02T08:56:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wplywy-reklamowe-tvn-tvp2-i-tv4-na-plusie\/"},"modified":"2011-08-02T10:56:42","modified_gmt":"2011-08-02T08:56:42","slug":"wplywy-reklamowe-tvn-tvp2-i-tv4-na-plusie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/wplywy-reklamowe-tvn-tvp2-i-tv4-na-plusie.html","title":{"rendered":"Wp\u0142ywy reklamowe: TVN, TVP2 i TV4 na plusie"},"content":{"rendered":"<p>Jak wynika z danych Nielsen Audience Measurement, w minionym miesi\u0105cu najwi\u0119ksze zyski z reklam spo\u015br&oacute;d kana\u0142&oacute;w telewizyjnych odnotowa\u0142 Polsat. Stacja zarobi\u0142a 143,2 mln z\u0142 &#8211; o 10,6 proc. mniej ni\u017c w lipcu ub.r.<\/p>\n<p>Za nim w zestawieniu przychod&oacute;w reklamowych znalaz\u0142 si\u0119 TVN, kt&oacute;remu reklamodawcy zapewnili 128 mln z\u0142 (wi\u0119cej o 0,3 proc.).<\/p>\n<p>Kolejne lokaty nale\u017ca\u0142y do telewizji publicznej, kt&oacute;rej kana\u0142y TVP1 i TVP2 zarobi\u0142y odpowiednio 110,5 mln z\u0142 (spadek o 9,9 proc.) i 84 mln z\u0142 (wi\u0119cej o 6,0 proc.).<\/p>\n<p>Czw&oacute;rka (TV4) zarobi\u0142a w lipcu na reklamach 13,4 mln z\u0142 (38,2 proc. wi\u0119cej ni\u017c w lipcu 2010 r.).<\/p>\n<p>Raport opracowano na podstawie danych cennikowych, bez indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"W lipcu br. najwi\u0119cej na reklamach zarobi\u0142 Polsat, jednak odnotowa\u0142 najwi\u0119kszy spadek wp\u0142yw&oacute;w w por&oacute;wnaniu do lipca 2010 r.","protected":false},"author":1,"featured_media":13988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1083,97,98,558,610,1364],"class_list":{"0":"post-13987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-nielsen-audience-measurement","9":"tag-polsat","10":"tag-tvn","11":"tag-tvp1","12":"tag-tvp2","13":"tag-wplywy-reklamowe","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13987"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13988"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}