{"id":13959,"date":"2011-08-02T15:56:18","date_gmt":"2011-08-02T13:56:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tyskie-stawia-na-slasku\/"},"modified":"2011-08-02T15:56:18","modified_gmt":"2011-08-02T13:56:18","slug":"tyskie-stawia-na-slasku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tyskie-stawia-na-slasku.html","title":{"rendered":"Tyskie stawia na \u015al\u0105sku"},"content":{"rendered":"<p>W tym roku marka Tyskie zach\u0119ca wszystkich \u015al\u0105zak&oacute;w do zakupu 0,5 litrowego piwa Tyskie (liczy si\u0119 zar&oacute;wno piwo butelkowe, puszkowe jak i te nalewane z kega), przeznaczy 1 grosz z ka\u017cdego sprzedanego Tyskiego na budow\u0119 biesiadnych altan grillowych.<\/p>\n<p>Altany stan\u0105 w wybranych punktach Chorzowskiego Wojew&oacute;dzkiego Parku Kultury i Wypoczynku im. Gen. Jerzego Zi\u0119tka w Chorzowie. Od mieszka\u0144c&oacute;w \u015al\u0105ska b\u0119dzie zale\u017ca\u0142o ile altan finalnie powstanie w parku.<\/p>\n<p>Uroczyste otwarcie altan b\u0119dzie mia\u0142o miejsce w trakcie najwi\u0119kszego piwnego \u015bwi\u0119ta na \u015al\u0105sku &#8211; Beerfest, kt&oacute;ry w tym roku odb\u0119dzie si\u0119 w dniach 27-28 sierpnia na Polach Marsowych.<\/p>\n<p>W ramach kampanii zaplanowano m.in. komunikacj\u0105 outdoorow\u0105, w prasie i w internecie oraz umieszczenie materia\u0142&oacute;w POS w sklepach.&nbsp;Kampania &#8222;Tyskie stawia&#8221; zako\u0144czy si\u0119 pod koniec sierpnia.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada Big Idea &#8211; dzia\u0142 ATL agencji IQ Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"15 lipca pod has\u0142em &#8222;Tyskie stawia&#8221; rozpocz\u0119\u0142a si\u0119 tegoroczna kampania piwa Tyskie skierowana do mieszka\u0144c&oacute;w \u015al\u0105ska.","protected":false},"author":1,"featured_media":13960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,488],"class_list":{"0":"post-13959","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-tyskie","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13959"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13960"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}