{"id":13941,"date":"2011-08-03T11:39:03","date_gmt":"2011-08-03T09:39:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/viva-najbogatszym-kanalem-tematycznym\/"},"modified":"2011-08-03T11:39:03","modified_gmt":"2011-08-03T09:39:03","slug":"viva-najbogatszym-kanalem-tematycznym","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/viva-najbogatszym-kanalem-tematycznym.html","title":{"rendered":"Viva najbogatszym kana\u0142em tematycznym"},"content":{"rendered":"<p>Jak wynika z danych firmy Nielsen Audience Measurement, przygotowanych dla Mediarun.pl, najwi\u0119ksze zyski w\u015br&oacute;d telewizji tematycznych odnotowa\u0142a w ubieg\u0142ym miesi\u0105cu Viva Polska. Stacja zarobi\u0142a 36,5 mln z\u0142 i odnotowa\u0142a spadek wp\u0142yw&oacute;w na poziomie 3,6 proc.<\/p>\n<p>Na drugim miejscu uplasowa\u0142a si\u0119 stacja Discovery, kt&oacute;rej reklamodawcy zapewnili 25,7 mln z\u0142 przychodu reklamowego (mniej o 5,5 proc.). Kolejne lokaty nale\u017ca\u0142y do TVN24, kt&oacute;ry uzyska\u0142 z reklam 24,5 mln z\u0142 (8,5 proc. wi\u0119cej) oraz AXN z zyskiem r&oacute;wnym 21 mln z\u0142 (mniej o 27,1 proc.).<\/p>\n<p>Pierwsz\u0105 pi\u0105tk\u0119 zamkn\u0119\u0142a stacja TLC, kt&oacute;ra w minionym miesi\u0105cu zarobi\u0142a na reklamach 19,8 mln z\u0142 (kana\u0142 pojawi\u0142 si\u0119 na polskim rynku w pa\u017adzierniku 2010 r. &#8211; <a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/media-telewizja,discovery-travelliving-zmienia-sie-w-tlc-wideo,8445,4,1,1.html\" target=\"_blank\" rel=\"noopener\">wi\u0119cej informacji na ten temat<\/a>).<\/p>\n<p>W lipcu w\u015br&oacute;d najlepiej zarabiaj\u0105cych stacji tematycznych znalaz\u0142y si\u0119 tak\u017ce:<br \/><strong>6.<\/strong> Comedy Central &#8211; 19,8 mln z\u0142  (+ 34,1 proc.)<br \/><strong>7.<\/strong> TVP Info &#8211; 13,7 mln z\u0142 (- 0,6 proc.)<br \/><strong>8.<\/strong> Discovery Science &#8211; 13,4 mln z\u0142 (+ 2,9 proc.)<br \/><strong>9.<\/strong> MTV Polska &#8211; 12,8 mln z\u0142 (- 0,7 proc.)<br \/><strong>10.<\/strong> Discovery World &#8211; 12,8 mln z\u0142 (+ 1,8 proc.)<br \/><strong>11.<\/strong> Animal Planet &#8211; 10,6 mln z\u0142 (- 6,1 proc.)<br \/><strong>12.<\/strong> Disney XD &#8211; 10,2 mln z\u0142 (+ 4,5 proc.)<br \/><strong>13.<\/strong> National Geographic &#8211; 9,9 mln z\u0142<br \/><strong>14.<\/strong> Disney Channel &#8211; 9,4 mln z\u0142<\/p>\n<p><em>Zestawienie opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Spo\u015br&oacute;d kana\u0142&oacute;w tematycznych najwi\u0119cej na reklamach w lipcu br. zarobi\u0142y Viva Polska, Discovery, TVN24 i AXN.","protected":false},"author":1,"featured_media":13942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1083,1067,1364],"class_list":{"0":"post-13941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-nielsen-audience-measurement","9":"tag-viva-polska","10":"tag-wplywy-reklamowe","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13941"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13942"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}