{"id":13803,"date":"2011-08-08T16:51:21","date_gmt":"2011-08-08T14:51:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pilsner-urquell-rozpoczyna-kampanie-winietowa-wideo\/"},"modified":"2011-08-08T16:51:21","modified_gmt":"2011-08-08T14:51:21","slug":"pilsner-urquell-rozpoczyna-kampanie-winietowa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pilsner-urquell-rozpoczyna-kampanie-winietowa-wideo.html","title":{"rendered":"Pilsner Urquell rozpoczyna kampani\u0119 winietow\u0105 (wideo)"},"content":{"rendered":"<p>Kreacj\u0119 bazuj\u0105c\u0105 na historii powstania receptury piwa Pilsner Urquell mo\u017cna ogl\u0105da\u0107 na wybranych kana\u0142ach z portfolio Discovery od 4 sierpnia. Jej celem ma by\u0107 podkre\u015blenie unikatowo\u015bci, dziedzictwa marki Pilsner i jego po\u0142\u0105czenia z innowacyjno\u015bci\u0105. Kampania jest g\u0142&oacute;wnym dzia\u0142aniem marketingowym marki Pilsner na polskim rynku w tym roku.<\/p>\n<p>Dwuminutowe winiety emitowane s\u0105 na wybranych kana\u0142ach z portfolio Discovery. Ich fragmenty stanowi\u0105 tak\u017ce podstaw\u0119 kampanii on-line. Ramy projektu i koncepcja kreatywna zosta\u0142y stworzone przez interdyscyplinarny zesp&oacute;\u0142, w sk\u0142ad kt&oacute;rego weszli eksperci marki Pilsner z Kompanii Piwowarskiej, specjali\u015bci reprezentuj\u0105cy Starcom oraz Brand Partnership dzia\u0142aj\u0105cy w strukturze Discovery Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania winietowa marki Pilsner Urquell.","protected":false},"author":1,"featured_media":13804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[502,1825],"class_list":{"0":"post-13803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-discovery-media","9":"tag-pilsner-urquell","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13803"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13804"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}