{"id":137533,"date":"2014-07-15T14:05:17","date_gmt":"2014-07-15T14:05:17","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=137533"},"modified":"2015-04-08T13:34:31","modified_gmt":"2015-04-08T13:34:31","slug":"rusza-kampania-karta-tez-sie-oplaca-biedronki-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/inspiracje\/rusza-kampania-karta-tez-sie-oplaca-biedronki-wideo.html","title":{"rendered":"Rusza kampania &#8222;Kart\u0105 te\u017c si\u0119 op\u0142aca&#8221; Biedronki (wideo)"},"content":{"rendered":"<p>P\u0142atno\u015bci kart\u0105 udost\u0119pnione w sklepach zosta\u0142y w po\u0142owie czerwca. Ju\u017c prawie 2 tys., spo\u015br\u00f3d 2,4 tys., plac\u00f3wek posiada mo\u017cliwo\u015b\u0107 takiej formy zap\u0142aty. Lista sklep\u00f3w dost\u0119pna jest na stronie internetowe <a href=\"www.biedronka.pl\/sklepy.\">Biedronki<\/a>, a na drzwiach ka\u017cdego punktu jest przyklejona odpowiednia naklejka. informuj\u0105ca o takowej mo\u017cliwo\u015bci.<\/p>\n<p>Dotychczas Biedronka by\u0142a jedynym dyskontem, kt\u00f3ry by\u0142 pozbawiony mo\u017cliwo\u015bci zakupu produkt\u00f3w za pomoc\u0105 karty bankowej. Przez co konkurenci tacy jak: Lidl, Carrefour, czy Tesco mogli czu\u0107 si\u0119 bezpiecznie je\u017celi chodzi o klient\u00f3w preferuj\u0105cych t\u0119 form\u0119 p\u0142atno\u015bci. Teraz ma si\u0119 to zmieni\u0107. Biedronka zawalczy o pe\u0142n\u0105 pul\u0119. W telewizji ju\u017c pojawiaj\u0105 si\u0119 spoty reklamowe, a na ulicach spotka\u0107 mo\u017cna billboardy z jasnym przekazem: &#8222;Kart\u0105 te\u017c si\u0119 op\u0142aca. I kropka&#8221;. Akcj\u0119 promocyjn\u0105 przygotowa\u0142y firmy Ogilvy &amp; Mather Advertising, OTO Film i MEC.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Ogilvy &amp; Mather Advertising.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Biedronka-Platnoscikartaplatnicza1405317976.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-138622\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Biedronka-Platnoscikartaplatnicza1405317976.jpg\" alt=\"Biedronka-Platnoscikartaplatnicza1405317976\" width=\"800\" height=\"392\" title=\"\"><\/a><\/p>\n<p>Produkcj\u0105 spot\u00f3w telewizyjnych zaj\u0119\u0142a si\u0119 firma OTO Film.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/GtI1VbTCfmA\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Sam spot cieszy si\u0119 dobrymi opiniami w\u015br\u00f3d internautom, kt\u00f3rym ostatnie reklamy nie do ko\u0144ca przypad\u0142y do gustu.<\/p>\n","protected":false},"excerpt":{"rendered":"Biedronka by\u0142a na mapie Polski, ostatnim dyskontem niehonoruj\u0105cym p\u0142atno\u015bci kart\u0105. Teraz si\u0119 to zmienia, a sie\u0107 rozpoczyna kampani\u0119 marketingow\u0105 promuj\u0105c\u0105 now\u0105 us\u0142ug\u0119. Klienci si\u0119 ciesz\u0105, konkurenci boj\u0105.","protected":false},"author":1,"featured_media":138814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1],"tags":[233,493,3701,294,283,3698,200,158],"class_list":{"0":"post-137533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inspiracje","8":"tag-biedronka","9":"tag-carrefour","10":"tag-karta","11":"tag-mec","12":"tag-ogilvymather","13":"tag-oto-film","14":"tag-reklama","15":"tag-tesco","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/137533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=137533"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/137533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/138814"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=137533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=137533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=137533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}