{"id":136410,"date":"2014-07-11T15:21:28","date_gmt":"2014-07-11T13:21:28","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=136410"},"modified":"2015-04-10T13:37:55","modified_gmt":"2015-04-10T13:37:55","slug":"k2-z-nowa-kampania-video-dla-metafen","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/k2-z-nowa-kampania-video-dla-metafen.html","title":{"rendered":"K2 z now\u0105 kampani\u0105 video dla Metafen"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"p1\"><b>K2 stworzy\u0142a <\/b><span class=\"s1\"><b>platform\u0119 sk\u0142adaj\u0105c\u0105 si\u0119<\/b><\/span><b> ze spotu telewizyjnego<\/b><span class=\"s1\"><b>, sze\u015b<\/b><\/span><b>ciu interaktywnych spot\u00f3w internetowych, strony internetowej<\/b><span class=\"s1\"><b> oraz no\u015bnik\u00f3w<\/b><\/span><b> w ramach kampanii display.\u00a0<\/b><\/p>\n<p class=\"p2\"><span class=\"s2\">Agencja <\/span>K2 odpowiada za koncepcj\u0119 kreatywn\u0105 oraz nadz\u00f3r produkcyjny spotu, kt\u00f3ry zrealizowany zosta\u0142 przy wsp\u00f3\u0142prac<span class=\"s2\">y z domem produkcyjnym Propeller.\u00a0<\/span><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/m7zMdzsly3I\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s2\">Dodatkowo na YouTube oraz w serwisach VOD opublikowano interaktywne spoty<\/span>, w kt\u00f3rych g\u0142\u00f3wny antagonista kampanii \u2013B\u00f3l, przeszkadza odbiorcom wykonuj\u0105c czynno\u015bci wywo\u0142uj\u0105ce irytuj\u0105ce odg\u0142osy, jak np. pisk kredy o tablic\u0119, czy sygna\u0142 syreny alarmowej.<\/p>\n<p class=\"p2\">Internauci maj\u0105 mo\u017cliwo\u015b\u0107 poprowadzenia g\u0142\u00f3wnych bohater\u00f3w, po zapoznaniu si\u0119 z tre\u015bci\u0105 spot\u00f3w &#8211; przekierowywani s\u0105 na stron\u0119 internetow\u0105 kampanii:<span class=\"Apple-converted-space\">\u00a0 <\/span>Paracetamol i Ibuprofen w<span class=\"s2\"> ich walce ze<\/span> z\u0142o\u015bliwym<span class=\"s2\"> b\u00f3lem na stronie <a href=\"%22\"><span class=\"s3\">http:\/\/www.metafen.com.pl\/<\/span><\/a><\/span><a href=\"http:\/\/www.metafen.com.pl\/\" target=\"_blank\" rel=\"noopener\">.<\/a><\/p>\n<p class=\"p2\">W kampanii wykorzystano targetowanie demograficznie\u00a0 i kontekstowe dzia\u0142ania bazuj\u0105ce na digital TV i video online. Dzia\u0142ania reklamowe prowadzone s\u0105\u00a0w \u00a0nast\u0119puj\u0105cych kana\u0142ach: Playery VOD, <span class=\"s2\">display, S<\/span>ocial Ads oraz dzia\u0142ania w mediach Google uwzgl\u0119dniaj\u0105ce: search, GDN, YouTube.<\/p>\n<p class=\"p2\">W<span class=\"s2\"> unikalny spos\u00f3b wy<\/span>korzystano r\u00f3wnie\u017c remarketing <span class=\"s2\">z<\/span> poziomu \u201ewidzia\u0142 spot\u201d \u2013 za pomoc\u0105 kodu zaszytego w ma<span class=\"s2\">teriale video, zbierana jest<\/span> baza cookies os\u00f3b, kt\u00f3rym wyemitowa\u0142 si\u0119 spot, dzi\u0119ki czemu mo\u017cna wr\u00f3ci\u0107 do nich z kolejnymi materia\u0142ami kampanii.<span class=\"s2\"> W ten spos\u00f3b, poprzez poprzez kolejne sekwencje interaktywnych spot\u00f3w,<\/span> budowana jest historia pozbywania si\u0119 b\u00f3lu za pomoc\u0105 Metafenu<span class=\"s2\">.\u00a0<\/span><\/p>\n<p class=\"p2\">Wsp\u00f3\u0142praca pomi\u0119dzy Grup\u0105 K2, a Polpharm\u0105 trwa nieprzerwani<span class=\"s2\">e od kilku lat.<\/span>\u00a0Agencja zrealizowa\u0142a dla marki Metafen w 2013 roku nowatorsk\u0105 kampani\u0119 video, w ramach platformy \u201eMo\u017cna inaczej\u201d, kt\u00f3ra zosta\u0142a wyr\u00f3\u017cniona kilkoma nagrodami KTR, w tym z\u0142<span class=\"s2\">otem.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa K2 kontynuuje wsp\u00f3\u0142prac\u0119 z firm\u0105 Polpharma, w ramach kt\u00f3rej agencja przygotowa\u0142a kampani\u0119 dla leku Metafen.","protected":false},"author":1,"featured_media":136411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[48,9640,3641,308,200],"class_list":{"0":"post-136410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-k2","9":"tag-marketing","10":"tag-metafen","11":"tag-polpharma","12":"tag-reklama","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/136410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=136410"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/136410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/136411"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=136410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=136410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=136410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}