{"id":136371,"date":"2014-07-11T11:27:03","date_gmt":"2014-07-11T09:27:03","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=136371"},"modified":"2015-04-10T13:38:30","modified_gmt":"2015-04-10T13:38:30","slug":"duma-hamburgera","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/duma-hamburgera.html","title":{"rendered":"Duma hamburgera"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"p1\">Marka solidaryzuj\u0105c si\u0119 z homoseksualistami poprzez sprzeda\u017c popularnego whoppera w wielobarwnej ods\u0142onie, chcia\u0142a pokaza\u0107 konsumentom, \u017ce wszyscy \u201ew \u015brodku|\u201d jeste\u015bmy tacy sami.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/mediarun_proudwhopper.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-136373\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/mediarun_proudwhopper.png\" alt=\"mediarun_proudwhopper\" width=\"800\" height=\"605\" title=\"\"><\/a><\/p>\n<p class=\"p1\">Limitowana oferta zwi\u0105zana z organizowan\u0105 w tym czasie parad\u0105 r\u00f3wno\u015bci w San Francisco, jest cz\u0119\u015bci\u0105 PR\u2019owej kampanii marki pod has\u0142em \u201eBe Your Way\u201d. Dzia\u0142ania prowadzone na twitterze polega\u0142y na komentowaniu przez zesp\u00f3\u0142 Burger Kinga wpis\u00f3w dotycz\u0105cych samej akcji i wklejaniu na profilach u\u017cytkownik\u00f3w zdj\u0119\u0107 t\u0119czowego origami.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_136372\" aria-describedby=\"caption-attachment-136372\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/mediarun_origami.png\"><img decoding=\"async\" class=\"size-full wp-image-136372\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/mediarun_origami.png\" alt=\"PRexamples\" width=\"800\" height=\"1053\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/mediarun_origami.png 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/mediarun_origami-532x700.png 532w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-136372\" class=\"wp-caption-text\">PRexamples<\/figcaption><\/figure>\n<p class=\"p1\">Kampanii towarzyszy\u0142a tak\u017ce promocja na youtubie:<\/p>\n<p class=\"p1\"><iframe src=\"\/\/www.youtube.com\/embed\/qBkAAortU_g\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Ameryka\u0144ski Burger King zaserwowa\u0142 swoim konsumentom w San Francisco now\u0105 kanapk\u0119 opakowan\u0105 w papierek w kolorach t\u0119czy i opatrzy\u0142 produkt wdzi\u0119czn\u0105 nazw\u0105 \u201eThe Proud Whopper\u201d.","protected":false},"author":1,"featured_media":136374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[576,9640,3617,9649],"class_list":{"0":"post-136371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-burger-king","9":"tag-marketing","10":"tag-proud-whopper","11":"tag-pr","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/136371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=136371"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/136371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/136374"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=136371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=136371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=136371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}