{"id":136349,"date":"2017-01-31T12:55:25","date_gmt":"2017-01-31T11:55:25","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=136349"},"modified":"2017-03-22T21:35:58","modified_gmt":"2017-03-22T20:35:58","slug":"top-10-kampanii-konceptualnych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/inspiracje\/top-10-kampanii-konceptualnych.html","title":{"rendered":"TOP 10 kampanii konceptualnych"},"content":{"rendered":"<h3 class=\"p1\"><strong>Dobry koncept powinien szybko i skutecznie znale\u017a\u0107 drog\u0119 do serca odbiorcy. Du\u017c\u0105 popularno\u015bci\u0105 ciesz\u0105 si\u0119 wi\u0119c, pomys\u0142y bazuj\u0105ce na r\u00f3\u017cnego typu stereotypach, uprzedzeniach, popularnych memach, \u015bmiesznych sytuacjach.<\/strong><\/h3>\n<p>Ka\u017cdy produkt ma swoj\u0105 histori\u0119, kt\u00f3r\u0105 mo\u017cna zobrazowa\u0107 wykorzystuj\u0105c osobiste do\u015bwiadczenia, absurdalne skojarzenia czy fajnie wpisuj\u0105ce si\u0119 w kontekst elementy przestrzeni, jak zrobi\u0142a to np. marka Siemens, Apple czy mondo pasta.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Siemens.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-136359\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Siemens.jpg\" alt=\"Siemens\" width=\"800\" height=\"992\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/Siemens.jpg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/Siemens-565x700.jpg 565w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Apple.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-136358\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Apple.jpg\" alt=\"Apple\" width=\"800\" height=\"1113\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/Apple.jpg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/Apple-503x700.jpg 503w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/mondo-pasta.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-136360\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/mondo-pasta.png\" alt=\"mondo pasta\" width=\"800\" height=\"1004\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/mondo-pasta.png 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/mondo-pasta-558x700.png 558w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\">WWF w swoich kampaniach stawia na ciekawe pomys\u0142y jak np. w przypadku kampanii na rzecz gatunk\u00f3w zagro\u017conych wygini\u0119ciem \u201eDon\u2019t let this be my last selfie\u201d.<\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/TOAHBSxMBEA?rel=0\" width=\"900\" height=\"506\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p class=\"p1\">Konceptualna kampania\u00a0WWF<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/WWF.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-136351\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/WWF.png\" alt=\"WWF\" width=\"800\" height=\"769\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/WWF.png 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/WWF-728x700.png 728w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\n<a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/wwf2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-136352\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/wwf2.png\" alt=\"wwf2\" width=\"800\" height=\"764\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/wwf2.png 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/wwf2-733x700.png 733w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\">Producent kosmetyk\u00f3w MAC w zabawny spos\u00f3b wykorzysta\u0142 w swej kampanii znany i przekszta\u0142cany ju\u017c wielokrotnie wizerunek Mona Lisy.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/MAC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-136353\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/MAC.jpg\" alt=\"MAC\" width=\"800\" height=\"1330\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/MAC.jpg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/MAC-421x700.jpg 421w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\">Berlitz postawi\u0142 na poczucie humoru swoich odbiorc\u00f3w, prezentuj\u0105c do\u015b\u0107 sugestywny plakat reklamowy.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Berlitz.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-136354\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Berlitz.jpg\" alt=\"Berlitz\" width=\"800\" height=\"1132\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/Berlitz.jpg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/Berlitz-495x700.jpg 495w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\">Coca-Cola do tradycyjnego plakatu reklamowego doda\u0142a kolorow\u0105, o\u017cywiaj\u0105c\u0105 ca\u0142o\u015b\u0107 &#8211; tr\u00f3jwymiarow\u0105, soczyst\u0105 cytryn\u0119.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/coca-cola.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-136355\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/coca-cola.jpg\" alt=\"coca-cola\" width=\"800\" height=\"1089\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/coca-cola.jpg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/coca-cola-514x700.jpg 514w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\">A Max Shoes w uroczy i przewrotny spos\u00f3b, pokazuje konsumentom za pomoc\u0105 personifikacji buta, \u017ce \u201ejeste\u015bmy tym, co nosimy\u201d.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Max-Shoes.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-136357\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Max-Shoes.jpg\" alt=\"Max Shoes\" width=\"800\" height=\"1132\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/Max-Shoes.jpg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/07\/Max-Shoes-495x700.jpg 495w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Dobry koncept powinien szybko i skutecznie znale\u017a\u0107 drog\u0119 do serca odbiorcy. Du\u017c\u0105 popularno\u015bci\u0105 ciesz\u0105 si\u0119 wi\u0119c, pomys\u0142y bazuj\u0105ce&hellip;","protected":false},"author":2,"featured_media":177725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1],"tags":[57,3612,9640,3611,200,618],"class_list":{"0":"post-136349","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inspiracje","8":"tag-coca-cola","9":"tag-mac","10":"tag-marketing","11":"tag-mondo-pasta","12":"tag-reklama","13":"tag-siemens","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/136349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=136349"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/136349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/177725"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=136349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=136349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=136349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}