{"id":136262,"date":"2014-07-09T11:23:19","date_gmt":"2014-07-09T09:23:19","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=136262"},"modified":"2014-07-09T11:23:19","modified_gmt":"2014-07-09T09:23:19","slug":"biedronka-zapowiada-hit","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/biedronka-zapowiada-hit.html","title":{"rendered":"Biedronka zapowiada hit"},"content":{"rendered":"<p>Jak poinformowa\u0142o biuro prasowe Jeronimo Martins, w\u0142a\u015bciciela Biedronki, sprawdzany jest potencja\u0142 produkt\u00f3w bio. Dotychczas firma wprowadza\u0142a produkt w ramach test\u00f3w, kt\u00f3ry przy pozytywnym wyniku dodawa\u0142a go do sta\u0142ej oferty. Pierwsze rozpoznanie, wykazuje, \u017ce \u017cywno\u015b\u0107 ekologiczna spotka\u0142a si\u0119 z uznanie ze strony klient\u00f3w.<\/p>\n<p><span id=\"intertext_1\">Dla producent\u00f3w jest to jasny sygna\u0142, \u017ce rynek jest perspektywiczny i warto w tak\u0105 produkcj\u0119 zainwestowa\u0107. Z kolei zdaniem ekspert\u00f3w z bran\u017cy, eko\u017cywno\u015b\u0107 w Biedronce mog\u0142aby by\u0107 du\u017co ta\u0144sza, mi\u0119dzy innymi dzi\u0119ki \u015bwietnie zorganizowanej logistyce sieci. Z drugiej strony, obecno\u015b\u0107 produkt\u00f3w bio w dyskoncie nie wp\u0142yn\u0119\u0142aby negatywnie na rynek sklep\u00f3w specjalistycznych &#8211; ich oferta jest tam bowiem du\u017co bogatsza.<\/span><\/p>\n<p>\u017bywno\u015b\u0107 ekologiczna w Polsce zajmuje obecnie 0,2%ca\u0142ego rynku \u017cywno\u015bci, jednak dynamicznie si\u0119 rozwija. Warto\u015b\u0107 jego szacuj\u0119 si\u0119 obecnie na 700 mln z\u0142otych.<\/p>\n","protected":false},"excerpt":{"rendered":"Sie\u0107 sklep\u00f3w Biedronka powa\u017cnie rozwa\u017ca poszerzenie asortymentu o dzia\u0142 \u017cywno\u015bci ekologicznej. Bran\u017ca spo\u017cywcza trzyma kciuki za poczynania sklepu, bo je\u015bli plany si\u0119 ziszcz\u0105, rynek ten ruszy ostro do przodu.","protected":false},"author":11,"featured_media":136263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[233,3543,3542,3544],"class_list":{"0":"post-136262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-biedronka","8":"tag-bio","9":"tag-eko","10":"tag-zywnosc","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/136262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=136262"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/136262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/136263"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=136262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=136262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=136262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}