{"id":1344,"date":"2013-06-04T15:01:46","date_gmt":"2013-06-04T13:01:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starcom-z-budzetem-usp-zdrowie\/"},"modified":"2013-06-04T15:01:46","modified_gmt":"2013-06-04T13:01:46","slug":"starcom-z-budzetem-usp-zdrowie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/starcom-z-budzetem-usp-zdrowie.html","title":{"rendered":"Starcom z bud\u017cetem USP Zdrowie"},"content":{"rendered":"<p>Kilkuetapowy przetarg rozpocz\u0105\u0142 si\u0119 w marcu br. Opr&oacute;cz Starcomu zaproszono do niego trzy inne agencje mediowe: Carat Polska, PHD oraz Maxus. Oferty agencji oceniane by\u0142y w trzech wymiarach: strategii mediowej dla dw&oacute;ch wybranych marek z portfolio firmy, dedykowanego zespo\u0142u, warunk&oacute;w wsp&oacute;\u0142pracy oraz oferty cenowej zakupu medi&oacute;w. Do fina\u0142owych rozm&oacute;w zaproszony zosta\u0142 Carat oraz Starcom, kt&oacute;rego oferta po kolejnych etapach negocjacji uznana zosta\u0142a za najlepsz\u0105. <\/p>\n<p>Starcom opr&oacute;cz strategii komunikacji oraz planowania i zakupu medi&oacute;w realizuje dla USP Zdrowie r&oacute;wnie\u017c projekty badawcze i analityczne (agencja Quest), planuje komunikacj\u0119 w mediach cyfrowych i mediach spo\u0142eczno\u015bciowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Obie firmy wsp&oacute;\u0142pracuj\u0105 niezmiennie od 2004 roku.","protected":false},"author":1,"featured_media":1345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[377],"class_list":{"0":"post-1344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-starcom","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1344"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1345"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}