{"id":13433,"date":"2011-08-23T15:28:38","date_gmt":"2011-08-23T13:28:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ecco-walkathlon-na-facebooku\/"},"modified":"2011-08-23T15:28:38","modified_gmt":"2011-08-23T13:28:38","slug":"ecco-walkathlon-na-facebooku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/ecco-walkathlon-na-facebooku.html","title":{"rendered":"ECCO Walkathlon na Facebooku"},"content":{"rendered":"<p>G\u0142&oacute;wnym elementem kampanii s\u0105 dzia\u0142ania w mediach spo\u0142ecznych oraz spot emitowany w telewizji i w internecie. Film, oparty na koncepcji &#8222;Ka\u017cdy krok odwraca los&#8221;, dost\u0119pny jest na <a href=\"http:\/\/www.facebook.com\/eccowalkathonpoland\" target=\"_blank\" rel=\"noopener\">fanpage ECCO Walkathon<\/a> Poland oraz w serwisie YouTube.<\/p>\n<p>Tradycyjnie za ka\u017cdy kilometr przebyty podczas spaceru, ECCO przeka\u017ce 4 z\u0142 na rzecz wybranej przez uczestnik&oacute;w fundacji. W tym roku organizatorzy umo\u017cliwili udzia\u0142 w wydarzeniu tak\u017ce internautom.<\/p>\n<p>Ka\u017cdy nowy fan, kt&oacute;ry polubi akcj\u0119 na Facebooku, to dodatkowa z\u0142ot&oacute;wka przekazana przez firm\u0119 na cele charytatywne.<\/p>\n<p>Z my\u015bl\u0105 o internautach na Facebooku umieszczono dodatkowe materia\u0142y. Fani mog\u0105 pozna\u0107 tegoroczne trasy spaceru, sylwetki Ambasador&oacute;w Akcji (m.in. Dorota Wellman, Tomasz Karolak, Rafa\u0142 Bryndal) oraz Fundacje, na rzecz kt&oacute;rych zbierane s\u0105 pieni\u0105dze (TVN Nie jeste\u015b Sam, SOS Wioski Dzieci\u0119ce oraz Fundacja Radia Zet). Na profilu dzia\u0142a r&oacute;wnie\u017c konkurs, w kt&oacute;rym co tydzie\u0144 do wygrania s\u0105 buty ECCO oraz Pakiety Startowe na ECCO Walkathon.<\/p>\n<p>Za kreacj\u0119 i produkcj\u0119 kampanii oraz dzia\u0142ania w mediach spo\u0142ecznych odpowiedzialna jest agencja GONG, kt&oacute;ra wsp&oacute;\u0142pracuje z ECCO Poland od 2006 r.<\/p>\n","protected":false},"excerpt":{"rendered":"10 wrze\u015bnia rusza kolejna edycja charytatywnego spaceru ECCO Walkathon. Wesprze\u0107 potrzebuj\u0105cych mo\u017cna r&oacute;wnie\u017c na Facebooku.","protected":false},"author":1,"featured_media":13434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1024,261],"class_list":{"0":"post-13433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-ecco","9":"tag-gong","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13433"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13434"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}