{"id":13407,"date":"2011-08-23T21:15:14","date_gmt":"2011-08-23T19:15:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mlodziezowy-slang-w-walce-z-pryszczami-wideo\/"},"modified":"2011-08-23T21:15:14","modified_gmt":"2011-08-23T19:15:14","slug":"mlodziezowy-slang-w-walce-z-pryszczami-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mlodziezowy-slang-w-walce-z-pryszczami-wideo.html","title":{"rendered":"M\u0142odzie\u017cowy slang w walce z pryszczami (wideo)"},"content":{"rendered":"<p>Kampania skierowana jest do m\u0142odych ludzi borykaj\u0105cych si\u0119 z problemami tr\u0105dzikowymi. Reklama zosta\u0142a nakr\u0119cona w \u0141odzi. Za plan zdj\u0119ciowy pos\u0142u\u017cy\u0142 Plac Wolno\u015bci oraz Muzeum Kana\u0142u, zwane potocznie &#8222;D\u0119tk\u0105&#8221;, a tak\u017ce korytarze jeden ze szk&oacute;\u0142 ponadgimnazjalnych.<\/p>\n<p>G\u0142&oacute;wnym za\u0142o\u017ceniem filmu by\u0142a ch\u0119\u0107 ukazania wn\u0119trza cz\u0142owieka w unikalny i niecodzienny spos&oacute;b. Poniewa\u017c reklamowanym produktem by\u0142y tabletki zwalczaj\u0105ce tr\u0105dzik od \u015brodka zrezygnowano z banalnej animacji dzia\u0142ania produktu na rzecz symbolicznego, a zarazem nowatorskiego ukazania sk&oacute;ry poprzez studzienk\u0119 kanalizacyjn\u0105, natomiast pryszcza i tabletek za pomoc\u0105 ludzkich postaci.<\/p>\n<p>Kampania prowadzona jest r&oacute;wnolegle w radiu, prasie oraz telewizji (TVP, Polsat, TVN, Discovery oraz kana\u0142y tematyczne At Media).<\/p>\n<p>Za kreacje oraz produkcje spotu odpowiada Aflofarm. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Pan Media Western.<\/p>\n","protected":false},"excerpt":{"rendered":"Aflofarm, producent tabletek na tr\u0105dzik Visacinum, rozpocz\u0105\u0142 telewizyjn\u0105 kampani\u0119 reklamow\u0105 preparatu.","protected":false},"author":1,"featured_media":13408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[798,1795],"class_list":{"0":"post-13407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pan-media-western","9":"tag-visacinum","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13407"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13408"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}