{"id":13399,"date":"2011-08-24T10:41:43","date_gmt":"2011-08-24T08:41:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kubus-waterrr-promuje-sie-w-internecie\/"},"modified":"2011-08-24T10:41:43","modified_gmt":"2011-08-24T08:41:43","slug":"kubus-waterrr-promuje-sie-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kubus-waterrr-promuje-sie-w-internecie.html","title":{"rendered":"Kubu\u015b Waterrr promuje si\u0119 w internecie"},"content":{"rendered":"<p>Kampania odbywa si\u0119 pod has\u0142em &#8222;Mamo przybij pi\u0105tk\u0119&#8221; i wykorzystuje insighty ze styku \u015bwiat&oacute;w mamy i dziecka. Na jej potrzeby zosta\u0142a przygotowana kampania banerowa z interaktywnymi teaserami zach\u0119caj\u0105cymi do &#8222;przybijania pi\u0105tki&#8221; przy u\u017cyciu kursora zmieniaj\u0105cego si\u0119 w d\u0142o\u0144, landing page: <a rel=\"nofollow noopener\" href=\"http:\/\/www.naturalnie.waterrr.pl\/\" target=\"_blank\">www.naturalnie.waterrr.pl <\/a>oraz konkurs na Facebooku, w kt&oacute;rym nagradzane s\u0105 najlepsze zdj\u0119cia zdrowych aktywno\u015bci dzieci, przes\u0142ane przez ich mamy.<\/p>\n<p>&#8211; Kampania Kubu\u015b Waterr to pierwszy projekt internetowy, zrealizowany przez nas dla marki Kubu\u015b i bazuj\u0105cy na nowej platformie komunikacyjnej. W kreacji zdecydowali\u015bmy si\u0119 wykorzysta\u0107 symbolik\u0119 drzwi do pokoju dziecka jako symbol wej\u015bcia do jego \u015bwiata. Jednocze\u015bnie budujemy emocjonaln\u0105 wi\u0119\u017a pomi\u0119dzy mam\u0105 i jej dzieckiem &#8211; \u0142\u0105cznikiem pomi\u0119dzy ich \u015bwiatami jest oczywi\u015bcie woda smakowa Kubu\u015b Waterrr &#8211; m&oacute;wi Jacek Trujnara, new business director w Brasil Interactive.<\/p>\n","protected":false},"excerpt":{"rendered":"W internecie rozpocz\u0119\u0142a si\u0119 nowa kampania dla marki Kubu\u015b Waterrr &#8211; wody smakowej dla dzieci bez konserwant&oacute;w i sztucznych barwnik&oacute;w.","protected":false},"author":1,"featured_media":13400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[871],"class_list":{"0":"post-13399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brasil","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13399"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13400"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}