{"id":13377,"date":"2011-08-24T14:28:21","date_gmt":"2011-08-24T12:28:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lech-poznan-rozpoczyna-kampanie-outdoorowa\/"},"modified":"2011-08-24T14:28:21","modified_gmt":"2011-08-24T12:28:21","slug":"lech-poznan-rozpoczyna-kampanie-outdoorowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lech-poznan-rozpoczyna-kampanie-outdoorowa.html","title":{"rendered":"Lech Pozna\u0144 rozpoczyna kampani\u0119 outdoorow\u0105"},"content":{"rendered":"<p>W ramach kampanii w ca\u0142ym Poznaniu pojawi\u0142y si\u0119 billboardy (52), citylighty (30) oraz plakaty w tramwajach MPK.<\/p>\n<p>Kreacje przygotowane zosta\u0142y w nowej, okoliczno\u015bciowej identyfikacji wizualnej, zwi\u0105zanej ze zbli\u017caj\u0105cym si\u0119 jubileuszem. Na plakatach pojawi\u0142o si\u0119 nowe has\u0142o przewodnie &#8222;Przysz\u0142o\u015b\u0107 budowana od pokole\u0144&#8221;, odnosz\u0105ce si\u0119 do historii klubu.<\/p>\n<p>Na potrzeby kampanii przeprowadzono specjaln\u0105 sesj\u0119 zdj\u0119ciow\u0105 z zawodnikami Kolejorza. G\u0142&oacute;wn\u0105 twarz\u0105 zosta\u0142 aktualny lider klasyfikacji strzelc&oacute;w &#8211; Artiom Rudnev.<\/p>\n<p>Na pocz\u0105tku wrze\u015bnia na przystankach MPK pojawi\u0105 si\u0119 nowe kreacje, tym razem promuj\u0105ce najnowsz\u0105 kolekcj\u0119 odzie\u017cy Lecha Pozna\u0144. Ca\u0142a akcja potrwa do po\u0142owy wrze\u015bnia. <\/p>\n<p>Za akcj\u0119 promocyjn\u0105 odpowiada agencja KiwiSport.<\/p>\n","protected":false},"excerpt":{"rendered":"Od 15 sierpnia trwa akcja outdoorowa Lecha Pozna\u0144 po\u015bwi\u0119cona sprzeda\u017cy karnet&oacute;w oraz podkre\u015bleniu faktu 90-lecia istnienia klubu.","protected":false},"author":1,"featured_media":13378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1092],"class_list":{"0":"post-13377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lech-poznan","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13377"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13378"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}