{"id":13353,"date":"2011-08-24T21:17:31","date_gmt":"2011-08-24T19:17:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/discovery-channel-w-nowej-oprawie-antenowej\/"},"modified":"2011-08-24T21:17:31","modified_gmt":"2011-08-24T19:17:31","slug":"discovery-channel-w-nowej-oprawie-antenowej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/discovery-channel-w-nowej-oprawie-antenowej.html","title":{"rendered":"Discovery Channel w nowej oprawie antenowej"},"content":{"rendered":"<p>Od\u015bwie\u017cenie wizerunku Discovery Channel ma promowa\u0107 slogan &#8222;Life Unlimited&#8221; (&#8222;\u017bycie bez ogranicze\u0144&#8221;), oddaj\u0105cy now\u0105 to\u017csamo\u015b\u0107 marki. W nowej koncepcji Discovery Channel buduje to\u017csamo\u015b\u0107 marki w oparciu o bohater&oacute;w kana\u0142u.<\/p>\n<p>Koncepcj\u0119 oprawy antenowej opracowa\u0142 Stephen Royle, creative director w Discovery Networks CEEMEA. Jej filary to odwa\u017cniejsza i bogatsza paleta barw, szybko zmieniaj\u0105ce si\u0119 grafiki, a tak\u017ce nowe ikony i menu w nowej szacie graficznej animowane podobnie, jak menu na ekranach iPoda czy iPhone&#8217;a.<\/p>\n<p>Premiera nowej oprawy antenowej w Polsce i na W\u0119grzech b\u0119dzie mia\u0142a miejsce 29 sierpnia, nast\u0119pnie 1 wrze\u015bnia &#8211; w Rumunii i na Ba\u0142kanach, 5 wrze\u015bnia &#8211; w RPA, na Bliskim Wschodzie i w Turcji oraz 7 wrze\u015bnia &#8211; w Rosji i na Ukrainie. Od\u015bwie\u017con\u0105 identyfikacj\u0119 b\u0119dzie te\u017c mo\u017cna zobaczy\u0107 w kampanii reklamowej prowadzonej w ca\u0142ym regionie.<\/p>\n","protected":false},"excerpt":{"rendered":"29 sierpnia br. w 105 krajach na \u015bwiecie, w tym w Polsce, Discovery Channel pojawi sie nowej oprawie antenowej.","protected":false},"author":1,"featured_media":13354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[454],"class_list":{"0":"post-13353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-discovery-channel","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13353"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13354"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}