{"id":133241,"date":"2014-07-07T15:51:26","date_gmt":"2014-07-07T13:51:26","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=133241"},"modified":"2015-05-16T12:17:11","modified_gmt":"2015-05-16T10:17:11","slug":"co-sobie-mysla-szczygiel-reiter-i-wajrak","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/co-sobie-mysla-szczygiel-reiter-i-wajrak.html","title":{"rendered":"Co sobie my\u015bl\u0105 Szczygie\u0142, Reiter i Wajrak"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"p1\">W wyniku wygranego przez Lowe Warsaw przetargu na dzia\u0142ania wizerunkowe dla tytu\u0142u &#8211; agencja stworzy\u0142a seri\u0119 zabawnych animacji, kt\u00f3rych celem jest zmiana nastawienia <span class=\"s1\">internaut\u00f3w do p\u0142acenia za dost\u0119p do\u00a0<\/span>cyfrowych <span class=\"s1\">tre\u015bci \u201eWyborczej\u201d.<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p2\">Bohaterami spot\u00f3w reklamowych s\u0105 Mariusz Szczygie\u0142, Paulina Reiter oraz Adam Wajrak. W humorystycznych animacjach, utrzymanych w klimacie absurdu, mo\u017cemy zajrze\u0107 do g\u0142\u00f3w bohater\u00f3w kampanii, aby sprawdzi\u0107 &#8222;co oni sobie my\u015bl\u0105&#8221; <span class=\"s3\">i<\/span> dlaczego \u201cwarto p\u0142aci\u0107 za dobre historie\u201d.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"\/\/www.youtube.com\/embed\/DDhnTWLnlcI\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\">Animacje pojawi\u0105 si\u0119 zar\u00f3wno w formie kampanii display, jak i w formie 30<span class=\"s2\">&#8211;<\/span><span class=\"s3\">sekundowych filmik\u00f3w do obejrzenia na kanale You Tube.\u00a0<\/span><\/p>\n<p class=\"p2\">Ponadto internauci b\u0119d\u0105 mogli obejrze\u0107 kr\u00f3tkie wywiady z ka\u017cdym z bohater\u00f3w, kt\u00f3rzy opowiedz\u0105, dlaczego uwa\u017caj\u0105, \u017ce za dobre tre\u015bci nale\u017cy p\u0142aci\u0107. Mini wywiady b\u0119d\u0105 dost\u0119pne na powsta\u0142ej na potrzeby kampanii stronie internetowej.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"\/\/www.youtube.com\/embed\/tWwWEpMNm_k\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s3\">&#8211; W<\/span> kampanii inspirowali\u015bmy si\u0119 klasykami animacji, jak Terry Gilliam, Jan Lenica czy Zbigniew Rybczy\u0144ski. Wyj\u0105tkowa jako\u015b\u0107 plas<span class=\"s3\">t<\/span>yczna film\u00f3w ma w zamierzeniu podkre\u015bla\u0107 unikaln\u0105 warto\u015b\u0107 tekst\u00f3w, zdj\u0119\u0107 i film\u00f3w publikowanych <span class=\"s3\">m.in. w serwisie Wyborcza.pl &#8211; m\u00f3wi <b>Marcin Nowak<\/b>, dyrektor kreatywny.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Co oni sobie my\u015bl\u0105?!&#8221; &#8211; pod takim tytu\u0142em rusza przygotowana przez LOWE WARSAW\u00a0internetowa kampania prenumeraty cyfrowej \u201eGazety Wyborczej\u201d.","protected":false},"author":2,"featured_media":133247,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[202,3486],"class_list":{"0":"post-133241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-gazeta-wyborcza","9":"tag-lowe-warsaw","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/133241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=133241"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/133241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/133247"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=133241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=133241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=133241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}