{"id":13303,"date":"2011-08-26T11:59:49","date_gmt":"2011-08-26T09:59:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kobiety-wola-czytniki-a-mezczyzni-tablety\/"},"modified":"2011-08-26T11:59:49","modified_gmt":"2011-08-26T09:59:49","slug":"kobiety-wola-czytniki-a-mezczyzni-tablety","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/kobiety-wola-czytniki-a-mezczyzni-tablety.html","title":{"rendered":"Kobiety wol\u0105 czytniki, a m\u0119\u017cczy\u017ani &#8211; tablety"},"content":{"rendered":"<p>Jak wynika z danych firmy Nielsen, kobiety coraz bardziej sk\u0142aniaj\u0105 si\u0119 ku czytnikom ksi\u0105\u017cek elektronicznych.<\/p>\n<p>W trzecim kwartale 2010 roku 61 proc. e-reader&oacute;w nale\u017ca\u0142o w\u0142a\u015bnie do kobiet, a tylko 46 proc. do m\u0119\u017cczyzn. Liczby te t\u0142umacz\u0105, dlaczego magazyny kobiece sprzedaj\u0105 si\u0119 lepiej w wersjach na czytnik Nook, ni\u017c na iPada.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/08\/1314353156.jpg\" alt=\"\" width=\"390\" height=\"362\" title=\"\"><\/p>\n<p>Dane pokazuj\u0105 r&oacute;wnie\u017c, \u017ce smartfony maj\u0105 obecnie tak\u0105 sam\u0105 liczb\u0119 u\u017cytkownik&oacute;w p\u0142ci \u017ce\u0144skiej, co m\u0119skiej. M\u0119\u017cczy\u017ani dominuj\u0105 natomiast w kategorii tablet&oacute;w (67 proc.) mimo, \u017ce liczba ta w stosunku do ubieg\u0142ego roku spad\u0142a o 4 proc.<\/p>\n<p>Najwi\u0119ksze zmiany w\u015br&oacute;d u\u017cytkownik&oacute;w tablet&oacute;w dotycz\u0105 wieku. W trzecim kwartale 2010 roku 62 proc. u\u017cytkownik&oacute;w tego typu urz\u0105dze\u0144 mia\u0142o poni\u017cej 34 roku \u017cycia, a jedynie oko\u0142o 10 proc. mia\u0142o wi\u0119cej ni\u017c 55 lat. Obecnie do pierwszej z wymienionych grup wiekowych nale\u017cy jedynie 46 proc. u\u017cytkownik&oacute;w, a 29 proc. jest powy\u017cej 55 roku \u017cycia.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/08\/1314353157.jpg \" alt=\"\" width=\"390\" height=\"273\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Po pocz\u0105tkowym sukcesie w\u015br&oacute;d m\u0142odych m\u0119\u017cczyzn, po czytniki ksi\u0105\u017cek i tablety coraz cz\u0119\u015bciej si\u0119gaj\u0105 tak\u017ce kobiety oraz osoby starsze.","protected":false},"author":1,"featured_media":13304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-13303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13303"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13304"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}