{"id":13277,"date":"2011-08-26T18:13:30","date_gmt":"2011-08-26T16:13:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gddkia-druga-edycja-kampanii-drogi-zaufania-wideo\/"},"modified":"2011-08-26T18:13:30","modified_gmt":"2011-08-26T16:13:30","slug":"gddkia-druga-edycja-kampanii-drogi-zaufania-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gddkia-druga-edycja-kampanii-drogi-zaufania-wideo.html","title":{"rendered":"GDDKiA: druga edycja kampanii &#8222;Drogi zaufania&#8221; (wideo)"},"content":{"rendered":"<p>Ubieg\u0142oroczna ods\u0142ona by\u0142a najcz\u0119\u015bciej nagradzan\u0105 kampani\u0105 spo\u0142eczn\u0105 na polskich konkursach reklamowych. Za kreacj\u0119, jak przed rokiem, odpowiadaj\u0105 Marcin Ho\u0142ota i Mateusz Wojnarowski z agencji Sparing Communication Group.<\/p>\n<p>Tw&oacute;rcy tegorocznej kampanii w spotach telewizyjnych i radiowych zn&oacute;w stawiaj\u0105 na dokumentaln\u0105 form\u0119.<\/p>\n<p>&#8211; Ubieg\u0142oroczna kampania z udzia\u0142em sprawc&oacute;w wypadk&oacute;w odbi\u0142a si\u0119 szerokim echem nie tylko mediach, ale i w \u015brodowisku os&oacute;b zawodowo zajmuj\u0105cych si\u0119 bezpiecze\u0144stwem drogowym. Dostali\u015bmy setki maili, kt&oacute;rych autorzy opisywali tragiczne wypadki i ich konsekwencje. To zainspirowa\u0142o nas do stworzenia kolejnej ods\u0142ony &#8211; opowiada Marcin Ho\u0142ota ze Sparing Communication Group.<\/p>\n<p>Za zesz\u0142oroczn\u0105 kampani\u0119 dla GDDKiA agencja otrzyma\u0142a m.in. Z\u0142otego Or\u0142a, Kreatur\u0119, nagrod\u0119 Media Trendy i nominacj\u0119 w presti\u017cowym mi\u0119dzynarodowym konkursie reklamowym Golden Hammer.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania medialna programu GDDKiA pt. &#8222;Drogi zaufania&#8221;.","protected":false},"author":1,"featured_media":13278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[600,1725],"class_list":{"0":"post-13277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-kampania-spoleczna","9":"tag-sparing-communication-group","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13277"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13278"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}