{"id":13269,"date":"2011-08-28T22:18:44","date_gmt":"2011-08-28T20:18:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dorota-wellman-uswiadamia-polki-wideo\/"},"modified":"2011-08-28T22:18:44","modified_gmt":"2011-08-28T20:18:44","slug":"dorota-wellman-uswiadamia-polki-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dorota-wellman-uswiadamia-polki-wideo.html","title":{"rendered":"Dorota Wellman u\u015bwiadamia Polki (wideo)"},"content":{"rendered":"<p>Od pi\u0105tku, 26 sierpnia, emitowane s\u0105 dwa nowe spoty, kt&oacute;re stanowi\u0105 kontynuacj\u0119 najnowszej kampanii Activii (Danone).<\/p>\n<p>Jej twarz\u0105 jest Dorota Wellman, kt&oacute;ra teraz przekonuje kobiety  &#8211; i starsze, i m\u0142odsze &#8211; do podj\u0119cia wyzwania Activii.<\/p>\n<p>Wellman, jako twarz kampanii i ambasadorka akcji, w otwartej i przyjacielskiej formie ma u\u015bwiadamia\u0107 kobiety, \u017ce dzi\u0119ki Activii mo\u017cna pozby\u0107 si\u0119 problem&oacute;w trawiennych.<\/p>\n<p>Powsta\u0142y dwa 30-sekundowe spoty z tym samym przes\u0142aniem, adresowane do r&oacute;\u017cnych grup konsumentek: m\u0142odszych oraz dojrza\u0142ych kobiet. Poza g\u0142&oacute;wnym przekazem, w tej ods\u0142onie kampanii komunikowana jest Activia w promocyjnych cenach.<\/p>\n<p>Emisja reklam obejmie stacje TVP, Polsatu, TVN oraz At Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kolejna ods\u0142ona kampanii promuj\u0105cej Activi\u0119, przygotowana przez agencj\u0119 Young &amp; Rubicam.","protected":false},"author":1,"featured_media":13270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1422,334],"class_list":{"0":"post-13269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-danone-polska","9":"tag-young-rubicam","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13269"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13270"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}