{"id":1318,"date":"2013-06-06T12:51:58","date_gmt":"2013-06-06T10:51:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wywarzony-z-natury-ruszyla-nowa-kampania-piwa-zubr\/"},"modified":"2013-06-06T12:51:58","modified_gmt":"2013-06-06T10:51:58","slug":"wywarzony-z-natury-ruszyla-nowa-kampania-piwa-zubr","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/wywarzony-z-natury-ruszyla-nowa-kampania-piwa-zubr.html","title":{"rendered":"&#8222;Wywarzony z natury&#8221; &#8211; ruszy\u0142a nowa kampania piwa \u017bubr"},"content":{"rendered":"<p>Nowy spot \u017bubra wpisuje si\u0119 w konwencj\u0119 dotychczasowych, znanych reklam marki. Tym razem has\u0142o nawi\u0105zuje do poszukiwania naturalnej r&oacute;wnowagi, nawi\u0105zuj\u0105c r&oacute;wnie\u017c do warzenia piwa. G\u0142&oacute;wny bohater spotu &#8211; \u017bubr, kojarz\u0105cy si\u0119 z natur\u0105, przyrod\u0105 i spokojem &#8211; jest pokazany w reklamie jako &#8222;Wywarzony z natury&#8221;.<\/p>\n<p>Letnia kampania \u017bubra obejmuje tak\u017ce OOH (billboardy) i dzia\u0142ania w Internecie. Kampani\u0119 b\u0119d\u0105 wspiera\u0107 tak\u017ce sponsoring Lata z Radiem, reklama prasowa oraz dzia\u0142ania w gastronomii i handlu. Kampania potrwa do ko\u0144ca sierpnia.<\/p>\n<p>Dzia\u0142ania BTL przygotowa\u0142a agencja TequilaPolska, za\u015b OOH i kreacj\u0119 materia\u0142&oacute;w dla prasy &#8211; agencja Paralotna. Za materia\u0142y POS odpowiedzialny by\u0142 Focus Advantage, natomiast za planowanie i zakup medi&oacute;w &#8211; dom mediowy MEC. Dzia\u0142ania PR prowadzi Alert Media Communications, za\u015b dzia\u0142ania w Internecie &#8211; Kalici\u0144scy.com.<\/p>\n","protected":false},"excerpt":{"rendered":"G\u0142&oacute;wnym elementem og&oacute;lnopolskiej kampanii piwa jest spot, kt&oacute;ry b\u0119dzie emitowany w telewizji od 8 czerwca.","protected":false},"author":1,"featured_media":1319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[241],"class_list":{"0":"post-1318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-zubr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1318"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1319"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}