{"id":13047,"date":"2011-09-02T16:20:57","date_gmt":"2011-09-02T14:20:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/angry-birds-w-kampanii-t-mobile-wideo\/"},"modified":"2011-09-02T16:20:57","modified_gmt":"2011-09-02T14:20:57","slug":"angry-birds-w-kampanii-t-mobile-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/angry-birds-w-kampanii-t-mobile-wideo.html","title":{"rendered":"Angry Birds w kampanii T-Mobile (wideo)"},"content":{"rendered":"<p>W spotach reklamowych przygotowanych dla tej kampanii zosta\u0142y wykorzystane motywy z wydarzenia jakie T-Mobile przygotowa\u0142 w Barcelonie. To w\u0142a\u015bnie tam 11 maja br. przechodnie mogli przenie\u015b\u0107 znane im wcze\u015bniej ze smartfon&oacute;w postaci do realnego \u015bwiata. Tego dnia ka\u017cdy m&oacute;g\u0142 jednym ruchem palca na ekranie smartfonu aktywowa\u0107 gigantyczn\u0105 katapult\u0119 i zagra\u0107 w Angry Birds na \u017cywo.<\/p>\n<p>Kampania przygotowana przez T-Mobile w Polsce ma na celu, jak informuje operator, &#8222;popularyzacj\u0119 \u015bwiata smartfon&oacute;w&#8221;. To one oraz nowe taryfy b\u0119d\u0105 obok Angry Birds g\u0142&oacute;wnymi bohaterami reklam. <\/p>\n<p>Kampania popularyzuj\u0105ca smartfony za z\u0142ot&oacute;wk\u0119 opr&oacute;cz medi&oacute;w takich jak prasa, radio, telewizja oraz social media obejmie r&oacute;wnie\u017c dzia\u0142ania ambientowe.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja reklamowa Saatchi&amp;Saatchi, a planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa T-Mobile, kt&oacute;ra wykorzystuje popularno\u015b\u0107 gry numer jeden na smartfony &#8211; &#8222;Angry Birds&#8221;.","protected":false},"author":1,"featured_media":13048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[179,377,170],"class_list":{"0":"post-13047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-saatchi-saatchi","9":"tag-starcom","10":"tag-t-mobile","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=13047"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/13047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/13048"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=13047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=13047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=13047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}