{"id":12961,"date":"2011-09-06T14:00:08","date_gmt":"2011-09-06T12:00:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/czekolada-z-chilli-ptasie-mleczko-z-imbirem-wedel-promuje-nowe-smaki-wideo\/"},"modified":"2011-09-06T14:00:08","modified_gmt":"2011-09-06T12:00:08","slug":"czekolada-z-chilli-ptasie-mleczko-z-imbirem-wedel-promuje-nowe-smaki-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/czekolada-z-chilli-ptasie-mleczko-z-imbirem-wedel-promuje-nowe-smaki-wideo.html","title":{"rendered":"Czekolada z chilli, Ptasie Mleczko z imbirem – Wedel promuje nowe smaki (wideo)"},"content":{"rendered":"

Celem nowej kampanii autorstwa agencji Team One jest dotarcie do konsumentów z przekazem o nowo\u015bciach produktowych Wedla oraz wsparcie sprzeda\u017cy nowych wariantów wedlowskich czekolad nadziewanych i pianek Ptasie Mleczko.<\/p>\n

Celem dzia\u0142a\u0144 jest równie\u017c zakomunikowanie konkursu „Premiery i bestsellery”. Kampania adresowana jest do amatorów czekolady otwartych na innowacje i nowe po\u0142\u0105czenia smakowe. W kampanii si\u0119gni\u0119to po no\u015bniki telewizyjne, internetowe, a tak\u017ce POS-y komunikuj\u0105ce promocj\u0119 konsumenck\u0105 z konkursem.<\/p>\n

W ramach kampanii wyemitowane zostan\u0105 dwa spoty 30″. Bohaterami filmu „Taniec” s\u0105 nowe tabliczki nadziewane, których cech\u0105 jest przemiana smaku. W zale\u017cno\u015bci od wariantu owocowy smak zmienia si\u0119 w pikantne chilli lub orze\u017awiaj\u0105c\u0105 mi\u0119t\u0119. Doznania smakowe obrazuj\u0105 dwie tancerki. Pierwsza, ta\u0144cz\u0105ca w pomara\u0144czowej sukni (pomara\u0144cza) po chwili zmienia si\u0119 w energetyczn\u0105 tancerk\u0119-performerk\u0119 w czerwonym kostiumie (chilli).
\"\"<\/p>\n

„Podwodny \u015bwiat” to spot wspieraj\u0105cy wprowadzenie nowych wariantów smakowych pianek Ptasie Mleczko. Atrakcyjno\u015b\u0107 nowej oferty ma polega\u0107 na po\u0142\u0105czeniu smaku wanilii – o egzotyczne sk\u0142adniki (imbir, wanili\u0119, cynamon).<\/p>\n

Kampania potrwa do ko\u0144ca pa\u017adziernika br.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"Wedel promuje premiery i bestsellery z „Fabryki Przyjemno\u015bci”.","protected":false},"author":1,"featured_media":12962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1408,1768],"class_list":{"0":"post-12961","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-e-wedel","9":"tag-team-one","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12961"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12962"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}