{"id":12909,"date":"2011-09-07T13:46:35","date_gmt":"2011-09-07T11:46:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dawny-tiger-obecny-black-promuje-sie-w-tv-wideo\/"},"modified":"2011-09-07T13:46:35","modified_gmt":"2011-09-07T11:46:35","slug":"dawny-tiger-obecny-black-promuje-sie-w-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dawny-tiger-obecny-black-promuje-sie-w-tv-wideo.html","title":{"rendered":"Dawny Tiger, obecny Black promuje si\u0119 w tv (wideo)"},"content":{"rendered":"

– Konsumenci podczas bada\u0144 wskazali smak jako najwa\u017cniejszy element decyzji zakupowych dla kategorii napojów energetyzuj\u0105cych. Dlatego kampania marki Black akcentuje fakt, i\u017c w nowych puszkach dostaj\u0105 to, do czego s\u0105 przyzwyczajeni od lat: oryginalny smak napoju, który wcze\u015bniej znajdowali w puszkach z napisem Tiger – powiedzia\u0142 Mariusz Kowalczyk, dyrektor kreatywny CREOO Brand Design.<\/p>\n

Kampania telewizyjna marki Black trwa\u0107 b\u0119dzie do ko\u0144ca wrze\u015bnia br. Spoty reklamowe emitowane b\u0119d\u0105 w kana\u0142ach Polsat, Canal+ Sport, MTV, VIVA, ESKA TV, Comedy Central, Comedy Central Family, FOX, FOX Life i Extreme Sports.<\/p>\n

Za jej kreacj\u0119, podobnie jak za kreacj\u0119 kampanii wizerunkowej, która od pocz\u0105tku lipca widoczna jest na no\u015bnikach zewn\u0119trznych, odpowiedzialne jest krakowskie studio projektowe CREOO Brand Design.<\/p>\n

\"\"<\/p>\n

+ Tiger rozpoczyna kampani\u0119 telewizyjn\u0105 (wideo)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"We wrze\u015bniu rozpocz\u0119\u0142a si\u0119 kampania telewizyjna marki Black pod has\u0142em „Oryginalny smak w nowej puszce”.","protected":false},"author":1,"featured_media":12910,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[703,58],"class_list":{"0":"post-12909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-black","9":"tag-tiger","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12909"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12910"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}