{"id":12873,"date":"2011-09-08T13:23:58","date_gmt":"2011-09-08T11:23:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jwt-promuje-nowy-katalog-ikea-2012-wideo\/"},"modified":"2011-09-08T13:23:58","modified_gmt":"2011-09-08T11:23:58","slug":"jwt-promuje-nowy-katalog-ikea-2012-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jwt-promuje-nowy-katalog-ikea-2012-wideo.html","title":{"rendered":"JWT promuje nowy katalog IKEA 2012 (wideo)"},"content":{"rendered":"<p>IKEA jak co roku we wrze\u015bniu wprowadza sw&oacute;j katalog produkt&oacute;w obowiazuj\u0105cy przez kolejny rok. Nowe katalogi IKEA, kt&oacute;rych dystrybucja rozpocz\u0119\u0142a si\u0119 dnia 22 sierpnia trafi\u0105 do ponad 4,700.000 gospodarstw domowych w Polsce.<\/p>\n<p>Kampania obejmuje trzy reklamy telewizyjne oraz billboardy o zasi\u0119gu og&oacute;lnopolskim i lokalnie siatki wielkoformatowe.<\/p>\n<p>Koncepcj\u0119 kreatywn\u0105 film&oacute;w opracowa\u0142a agencja JWT Warszawa na bazie materia\u0142u powierzonego przez klienta i przygotowanego przez centraln\u0105 szwedzk\u0105 agencj\u0119 marketera.<\/p>\n<p>Projekty kampanii outdoorowej promujacej nowy katalog s\u0105 oryginalnymi pomys\u0142ami agencji. Zr&oacute;\u017cnicowane formaty outdooru wykupionego w ramach tej kampanii maj\u0105 za zadanie zwr&oacute;cenie uwagi na g\u0142&oacute;wny komunikat nowego katalogu &#8211; ma\u0142e jest pi\u0119kne, licz\u0105 si\u0119 sprytne pomys\u0142y.<\/p>\n<p>Za przygotowanie kampanii odpowiada zesp&oacute;\u0142 JWT: Pawe\u0142 Jask&oacute;lski i Tomasz Bujok (team kreatywny), Mariusz Pitura (dyrektor kreatywny), Gawe\u0142 Podwysocki (account director), Klaudyna Saczuk (account executive)<\/p>\n<p>Kampania potrwa do 16 pa\u017adziernika br.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/09\/1315481441.jpg\" alt=\"\" width=\"390\" height=\"240\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"IKEA Polska we wsp&oacute;\u0142pracy z JWT Warszawa ruszy\u0142a z kampani\u0105 reklamow\u0105 wprowadzaj\u0105c\u0105 Nowy Kalalog IKEA.","protected":false},"author":1,"featured_media":12874,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[171,801,200],"class_list":{"0":"post-12873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ikea","9":"tag-jwt-warszawa","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12873"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12874"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}