{"id":12865,"date":"2011-09-08T14:46:25","date_gmt":"2011-09-08T12:46:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/igor-falecki-twarza-kinder-biovitalu-wideo\/"},"modified":"2011-09-08T14:46:25","modified_gmt":"2011-09-08T12:46:25","slug":"igor-falecki-twarza-kinder-biovitalu-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/igor-falecki-twarza-kinder-biovitalu-wideo.html","title":{"rendered":"Igor Falecki twarz\u0105 Kinder Biovitalu (wideo)"},"content":{"rendered":"<p>Agencja JWT przygotowa\u0142a gr\u0119 interaktywn\u0105 dla dzieci w wieku szkolnym. Polega ona na graniu na perkusji i utrzymana jest w charakterze popularnej teraz w \u015br&oacute;d dzieci grze typu &#8222;Guitar hero&#8221;.<\/p>\n<p>G\u0142&oacute;wnym zadaniem gracza jest zdobycie jak najwi\u0119kszej ilo\u015bci punkt&oacute;w poprzez wygranie na perkusji odpowiedniej melodii. Gra nawi\u0105zuje do spotu wprowadzaj\u0105cego produkt na rynek, kt&oacute;rej g\u0142&oacute;wnym bohaterem by\u0142 Igor Falecki &#8211; m\u0142ody muzyk, perkusista. Spot zrealizowany przez JWT by\u0142 emitowany od grudnia 2010.<\/p>\n<p>Przy okazji tego projektu powsta\u0142a r&oacute;wnie\u017c nowa strona internetowa dla ca\u0142ego range&#8217;u produkt&oacute;w marki Kinder Biovital.<\/p>\n<p>Za przygotowanie kampanii odpowiada\u0142 zesp&oacute;\u0142: Radek Dudzic (copywriter), Micha\u0142 S\u0119k (art director), Mariusz Pitura (dyrektor kreatywny), Magdalena Kozanowska (account director), Agata Anna So\u0142datow (senior account executive). Za zakup medi&oacute;w odpowiada dom mediowy Mediacom.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem wrze\u015bnia ruszy\u0142a nowa ods\u0142ona kampanii Kinder Biovital YOUnior.","protected":false},"author":1,"featured_media":12866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[509,801,831],"class_list":{"0":"post-12865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-jwt","9":"tag-jwt-warszawa","10":"tag-mediacom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12865"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12866"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}