{"id":12837,"date":"2011-09-08T20:23:11","date_gmt":"2011-09-08T18:23:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/7-days-double-z-nowa-kampania-tv-wideo\/"},"modified":"2011-09-08T20:23:11","modified_gmt":"2011-09-08T18:23:11","slug":"7-days-double-z-nowa-kampania-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/7-days-double-z-nowa-kampania-tv-wideo.html","title":{"rendered":"7 Days Double z now\u0105 kampani\u0105 tv (wideo)"},"content":{"rendered":"

Jej celem jest promocja nowej kategorii croissantów 7 Days – Double oraz zwi\u0119kszenie sprzeda\u017cy rogali
7 Days. Bohaterami kampanii s\u0105: Nadzienie Kakaowe i M\u0105ka z Margaryn\u0105 oraz laska Wanilii i Wi\u015bnia.<\/p>\n

G\u0142ówn\u0105 grup\u0105 docelow\u0105 kampanii jest m\u0142odzie\u017c w wieku 13 – 18 lat. Kampania obejmuje telewizj\u0119, kino i intensywne dzia\u0142ania w internecie. 72% grupy docelowej zobaczy reklam\u0119 jeden raz, a 53% trzy razy.<\/p>\n

Kampania telewizyjna potrwa od 25 sierpnia do 8 listopada (m.in. w stacjach: Polsat, MTV, VIVA, VH1, Comedy Central, Eska TV, Rebel TV, 4funTV, Fox Life, Hyper, Extreme Sports), a kinowa, w sieci Nam i Multikino, od 16 wrze\u015bnia do po\u0142owy pa\u017adziernika.<\/p>\n

Dzia\u0142ania reklamowe wspierane s\u0105 aktywno\u015bci\u0105 w wiod\u0105cych portalach internetowych (wp.pl, gazeta.pl, gadu gadu, poszkolne.pl, wrzuta.pl, eska.pl). W trakcie kampanii zostanie równie\u017c wykorzystany potencja\u0142 nowych mediów. Na stronie www.7days.pl<\/a> znajdzie si\u0119 bezpo\u015brednie przekierowanie do serwisów spo\u0142eczno\u015bciowych, takich jak Facebook i Blip, gdzie prowadzone b\u0119d\u0105 dzia\u0142ania zwi\u0105zane z kampani\u0105.<\/p>\n

Kreacj\u0119 wykorzystan\u0105 w kampanii opracowa\u0142a agencja G7. Filmy reklamowe zanimowa\u0142o studio Platige Image. Za strategi\u0119 i dzia\u0142ania w internecie odpowiada Media Direction Digital oraz Red Mobile. Zakupem mediów zajmuje si\u0119 Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa ods\u0142ona kampanii wizerunkowej rogala 7 Days Double.","protected":false},"author":1,"featured_media":12838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1762,375,1763],"class_list":{"0":"post-12837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-7days","9":"tag-g7-media","10":"tag-media-direction","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12837"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12838"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}