{"id":1280,"date":"2013-06-11T13:58:43","date_gmt":"2013-06-11T11:58:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kiedy-to-bylo-k2-dla-pzu\/"},"modified":"2013-06-11T13:58:43","modified_gmt":"2013-06-11T11:58:43","slug":"kiedy-to-bylo-k2-dla-pzu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/kiedy-to-bylo-k2-dla-pzu.html","title":{"rendered":"Kiedy to by\u0142o? K2 dla PZU"},"content":{"rendered":"<p>Koncept oparty jest na do\u015b\u0107 typowym dla m\u0142odych przekonaniu, \u017ce emerytura to odleg\u0142a przysz\u0142o\u015b\u0107. Dzia\u0142ania PZU maj\u0105 u\u015bwiadomi\u0107 u\u017cytkownikom jak szybko p\u0142ynie czas. Na stronie <a href=\"http:\/\/kiedytobylo.pzu.pl\" target=\"_blank\" rel=\"noopener\">http:\/\/kiedytobylo.pzu.pl<\/a> osadzony zosta\u0142 10-pytaniowy quiz, a u\u017cytkownik ma za zadanie odpowiedzie\u0107 na pytanie &bdquo;Kiedy to by\u0142o?&rdquo;. Pytania dotycz\u0105 r&oacute;\u017cnych kategorii: muzyki, wydarzenia, filmu, TV, przedmiotu czy FMCG.<\/p>\n<p>Dzia\u0142ania prowadzone na stronie <a href=\"http:\/\/kiedytobylo.pzu.pl\" target=\"_blank\" rel=\"noopener\">http:\/\/kiedytobylo.pzu.pl<\/a> wspierane b\u0119d\u0105 dwumiesi\u0119czn\u0105 kampani\u0105 display, g\u0142&oacute;wnie na: GG, Allegro, YouTube oraz Facebook.<\/p>\n<p>K2 pracuje dla PZU od 2009 roku. W tym czasie zrealizowano szereg kampanii produktowych. Agencja wspiera\u0142a r&oacute;wnie\u017c ubieg\u0142oroczny proces komunikacji rebrandingu ubezpieczyciela, odpowiadaj\u0105c za dzia\u0142ania prowadzone w internecie.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja przygotowa\u0142a now\u0105 kampani\u0119 dla produktu OFE. Dzia\u0142ania skierowane s\u0105 do os&oacute;b&nbsp; pomi\u0119dzy 18 a 25 rokiem \u017cycia.","protected":false},"author":1,"featured_media":1281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[48],"class_list":{"0":"post-1280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-k2","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1280"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1281"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}